Weitere Bücher, die Sie mögen werden

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  Grit Your Teeth - Building a...

  Samson Liu

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  How does a dentist go from over $300,000 in student debt to running a multi-million dollar dental group practice organization? In Grit Your Teeth, Dr. Samson Liu shares his personal journey of persevering through dental school, building a successful career at a major dental services organization, and eventually striking out on his own to launch his dental group practice company, SOHDental.

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  The Investment Handbook - The...

  David Bateman

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  The all-you-need-to-know guide to Investment. The yearbook is packed with practical guidance on who to contact and how to get investment. 
  The Investors Handbook is a comprehensive directory of venture capital firms, start-up investors and angel networks. Essential for any individual or business looking for investment, it will help entrepreneurs and business owners navigate the often complex world of sourcing finance.  
  One of the main reasons start-ups fail is a lack of access to capital or accessing capital at the wrong time. Whatever stage a business is at, this book will help entrepreneurs and business owners understand and source in areas such as: 
  Directory of investorsWhen to fundraiseHow to meet investorsBest people to connect and network withPitching your ideasAfter and beyond investment 
  A must-read book with contributions from investment experts David Bateman, Eileen Modral and Jonathan Reuvid. 
  David Bateman, is a successful entrepreneur and has founded several businesses. He is an active investor and has spoken at many leading events and at university business schools including Oxford, Cambridge, Harvard, MIT, Wharton and Columbia. 
  Eileen Modral, is an Investment Network Manager at Oxford Investment Opportunity Network (OION), one of the UK’s most well-known and established angel networks. 
  Jonathan Reuvid was formerly an economist for French oil company Total, and later an entrepreneur. He is a published author of a range of business titles, and was writer and editor for of ‘Managing Business Risk’, and ‘The Investors Guide to the United Kingdom’.

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  DEC Is Dead Long Live DEC - The...

  Edgar H. Schein, Paul J. Kampas,...

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  From an insider, the forty-year saga of the rise and fall of Digital Equipment Corporation, one of the pioneering companies of the computer age.   Digital Equipment Corporation created the minicomputer, networking, the concept of distributed computing, speech recognition, and other major innovations. It was the number-two computer maker behind IBM. Yet it ultimately failed as a business and was sold to Compaq Corporation. What happened? Edgar Schein consulted to DEC throughout its history and so had unparalleled access to all the major players, and an inside view of all the major events. He shows how the unique organizational culture established by DEC's founder, Ken Olsen, gave the company important competitive advantages in its early years, but later became a hindrance and ultimately led to its downfall. Coauthors Schein, Kampas, DeLisi, and Sonduck explain in detail how a particular culture can become so embedded that an organization is unable to adapt to changing circumstances even though it sees the need very clearly. The essential elements of DEC’s culture are still visible in many other organizations today, and most former employees are so positive about their days at DEC that they attempt to reproduce its culture in their current work situations. In the era of post-dotcom meltdown, raging debate about companies “built to last” vs. “built to sell,” and more entrepreneurial startups than ever, the rise and fall of DEC is the ultimate case study.

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  From Dissertation to Book

  William Germano

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  How to transform a thesis into a publishable work that can engage audiences beyond the academic committee. 
   
  When a dissertation crosses my desk, I usually want to grab it by its metaphorical lapels and give it a good shake. “You know something!” I would say if it could hear me. “Now tell it to us in language we can understand!” 
   
  Since its publication in 2005, From Dissertation to Book has helped thousands of young academic authors get their books beyond the thesis committee and into the hands of interested publishers and general readers. Now revised and updated to reflect the evolution of scholarly publishing, this edition includes a new chapter arguing that the future of academic writing is in the hands of young scholars who must create work that meets the broader expectations of readers rather than the narrow requirements of academic committees. 
   
  At the heart of From Dissertation to Book is the idea that revising the dissertation is fundamentally a process of shifting its focus from the concerns of a narrow audience—a committee or advisors—to those of a broader scholarly audience that wants writing to be both informative and engaging. William Germano offers clear guidance on how to do this, with advice on such topics as rethinking the table of contents, taming runaway footnotes, shaping chapter length, and confronting the limitations of jargon, alongside helpful timetables for light or heavy revision. 
   
  Germano draws on his years of experience in both academia and publishing to show writers how to turn a dissertation into a book that an audience will actually enjoy, whether reading on a page or a screen. He also acknowledges that not all dissertations can or even should become books and explores other, often overlooked, options, such as turning them into journal articles or chapters in an edited work. With clear directions, engaging examples, and an eye for the idiosyncrasies of academic writing, he reveals to recent PhDs the secrets of careful and thoughtful revision—a skill that will be truly invaluable as they add “author” to their curriculum vitae.

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  Google Adwords: The Ultimate...

  Mark Robertson

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  Learn to use Google Adwords to effectively reach out to customers worldwide!Today only, get this audio bestseller for a special price.Read on your PC, Mac, smart phone, or tablet device.This audiobook contains proven steps and strategies on how to get your business popular and advertise locally or globally in a more accountable and flexible way, allowing customers and anyone searching on Google for the things you offer to see your business or anything you offer easily by just following few steps provided in this audiobook. Here Is A Preview Of What You'll Learn...Adword BasisBilling and BudgetsWriting Successful Text AdsBidding StrategiesChoose your keywordsCreate targeted AdsCreate Ad GroupsMonitor your CampaignsAnd basically everything you need to know about Google Adwords to guide you towards making the best out of your business by advertising to the world in a more accountable, easy, flexible and fast way. Download your copy today!Take action today and download this audio program now at a special price!

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  Binge Marketing - The best...

  Carlijn Postma

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  How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.  Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

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