Altri libri che potrebbero interessarti

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  Henry J Kaiser - Builder in the...

  Mark S. Foster

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  “His standing as a lesser-known in a business pantheon that would include such names as Ford and Carnegie makes this work of some scholarly importance.” —Library Journal In the 1940s Henry J. Kaiser was a household name, as familiar then as Warren Buffett and Donald Trump are now. Like a Horatio Alger hero, Kaiser rose from lower-middle-class origins to become an enormously wealthy entrepreneur, building roads, bridges, dams, and housing. He established giant businesses in cement, aluminum, chemicals, steel, health care, and tourism. During World War II, his companies built cargo planes and Liberty ships. After the war, he manufactured the Kaiser-Frazer automobile. Along the way, he also became a major force in the development of the western United States, including Hawaii. Henry J. Kaiser: Builder in the Modern American West is the first biography of this remarkable man. Drawing on a wealth of archival material never before utilized, Mark Foster covers Kaiser’s entire life (1882–1967), painting an evenhanded portrait of a man of driving ambition and integrity, demonstrating Kaiser as the prototypical “frontier” entrepreneur who often used government and union support to tame the “wilderness.”  Today the Kaiser legacy remains great. Kaiser played a major role in building the Hoover, Bonneville, Grand Coulee, and Shasta dams. The Kaiser-Permanente Medical Care Program still provides comprehensive health care for millions of subscribers. Kaiser-planned communities remain in Los Angeles; San Francisco; Portland, Oregon; and Boulder City, Nevada. Kaiser Engineers was actively engaged in hundreds of huge construction jobs across the nation and around the world.  US and business historians, scholars of the modern West, and general readers will find much to absorb in this well-written biography.

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  Can Your Customer Service Do...

  Micah Solomon

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  Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success. 
   
   
   
  In this book, you'll find the proven hands-on methods for: 
   
   
   
  ● Applying the secret "Gold Touch" customer service method that Five-Star companies in hospitality and other high-touch industries have secretly (well, secretly until now!) used to increase customer engagement 
   
   
   
  ● Moving every customer systematically up the loyalty ladder—from disengaged to loyalty to becoming a vocal advocate, online and off 
   
   
   
  ● Transforming your most angry, upset, "I'll never use you again!" customers into true company loyalists via the scientifically proven principles of customer service recovery 
   
   
   
  ● Harnessing the latest technology, including AI, to deliver top-shelf customer service in collaboration with your customer-facing employees and on a self-service basis 
   
   
   
  ● and more

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  Why Customers Come Back - How to...

  Manzie R Lawfer

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  Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.

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  It's Already Inside - Nurturing...

  Robert S. Murray

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  A practical guide to unlocking your innate leadership skills—if you’re in business “you should read this book!” (Jeffrey Hayzlett).   Unleash the leader that you already are with this inspirational and innovative guide by executive strategy consultant and internationally-renowned speaker Robert Murray.   With the help of this easy-to-use book, you will learn to discover and cultivate the talents you’ve always had, whether you want to be CEO of a large corporation, lead a sales team, inspire your staff, or just improve your own life. It’s Already Inside can show you, in practical ways and with real-life examples, how to tap into your innate leadership skills to get the job done, encourage those around you, and bring fulfillment and purpose to your life. You will learn . . .   • The difference between managing and leading • How to focus on the solution, not the problem • How to turn-around a business filled with bad attitudes • How to stop wasting time in meetings • And so much more!   Packed with personal stories and real-life examples, It’s Already Inside is “an engaging and humorous leadership book written by a true business veteran” and “a must-read for all emerging leaders” (Caroline de Voest, CEO, Better Your Best Coaching).

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  Courage Goes to Work - How to...

  Bill Treasurer, John Ryan

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  The hardest part of a manager's job isn't staying organized, meeting deliverable dates, or staying on budget. It's dealing with people who are too comfortable doing things the way they've always been done and too afraid to do things differently—workers who are, as author Bill Treasurer puts it, too “comfeartable.” Such workers  fail to exert themselves any more than they have to, equating “just enough” with good enough. By avoiding even mild challenges, these workers thwart forward progress and make their businesses dangerously safe.   
  To combat this affliction, Treasurer proposes a bold antidote: courage. In Courage Goes to Work, he lays out a comprehensive, step-by-step process that treats courage as a skill that can be developed and strengthened. He Treasurer shows how managers can build workplace courage by modeling courageous behavior themselves, creating an environment where people feel safe taking chances and helping workers deal with fear.  
  To make the concept of courage more concrete, Treasurer identifies what he calls the Three Buckets of Courage: Try Courage, having the guts to take initiative; Trust Courage, being willing to follow the lead of others; and Tell Courage, being honest and assertive with coworkers and bosses. He illustrates each with a variety of vivid real-world examples and offers proven practices for helping your workers keep each bucket full.  
  Aristotle said that courage is the first virtue because it makes all other virtues possible. It's as true in business as it is in life. With more courage, workers gain the necessary confidence to take on harder projects, embrace company changes with more enthusiasm, and extend themselves in ways that will benefit their careers and their company. Courage Goes to Work is the first book to take a systematic approach to developing a vital but overlooked component of business success.

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  List Building Strategies for...

  Anthony Ekanem

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  List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser targeted, responsive email list will be the key element to your success.
  
  Once a subscriber is a confirmed member of your list, you can begin sending promotional based follow-up emails in balance with relevant and useful content based on your overall market.
  
  Email marketers collect leads using a combination of squeeze pages and opt-in forms.  These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.
  
  Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.
  
  List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, which will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).

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