Other books that might interest you

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  Human Capital for Humans - An...

  Pablo A. Peña

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  An everyday introduction to the most consequential science of modern life.University of Chicago economist Gary Becker won the Nobel Prize largely for his advancement of human capital theory—the idea that investing in a person’s knowledge and skills has a wide range of economic effects. Becker’s writing on the subject was technical, but his teaching, especially in his famous doctoral course at Chicago, remains legendary for its accessibility, brilliance, and applications to everyday life.In Human Capital for Humans, economist and former Becker student Pablo A. Peña channels this classroom approach to produce an accessible, essential guide to understanding the science that has become synonymous with modern life and the economy. With an illustrative and immersive style, Peña unpacks the human capital approach to domains such as parenting, aging, marriage, health, and household labor. The result is not only intellectually elevated, but an essential introduction for learners and teachers of this subject across business, management, economics, policy, and beyond.

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  Crypto Assets Unleashed: A...

  Jonathan Richards

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  "Crypto Assets Unleashed" is the best resource for learning about and making investments in the financial market in the rapidly evolving world of cryptocurrencies. This book will give you the basic knowledge and strategies you need to successfully negotiate the complexities of the cryptocurrency market, regardless of your level of expertise as an investor or your level of inexperience with digital assets. 
  This book covers everything from the principles of blockchain technology and the major cryptocurrencies to risk management approaches and investing strategies that are suited for success. It does so by providing clear explanations and insights that can be put into action. In this course, you will investigate the possibilities offered by decentralized finance (DeFi), non-fungible tokens (NFTs), and rising trends that are responsible for transforming the future of global finance. 
  This book's goal is to give you the information and resources you need to capitalize on the potential that cryptocurrencies offer while safeguarding your funds from the dangers that come with investing in such a volatile market. You will be able to make decisions in the constantly evolving world of digital assets with confidence and knowledge of the pertinent facts if you can grasp the basic concepts, develop the abilities required to successfully manage risks, and create long-term success strategies.

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  Investor's Guide The: Navigating...

  Michael Johnson

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  Although the stock market is a great way to make money, it can be scary to figure out how to utilize its intricate features. You need to read The Investor's Guide: Navigating the Stock Market for Profitable Investments - Strategies, Techniques, and Insights for Successful Trading if you want to learn how to invest on your own. 
  This book gives you a step-by-step plan for how to understand, plan, and do well in the stock market. It is made for users of all levels, from those who have never invested before to those who have been doing it for years. From basic ideas like how markets work and financial statements to more advanced techniques in technical and fundamental analysis, each part is meant to teach you something you can use. 
  It is important to learn how to properly handle risks, build a diverse portfolio, and make clear financial goals. Learn about the subtleties of market trends, psychological biases, and economic factors that affect how business decisions are made. You will be ready for long-term success after reading this guide. It will teach you how to spend in an ethical way, make passive income, and react to changes in the market. 
  This book's goal is to give you the information and tools you need to make smart, money-making choices, whether you want to grow your business steadily or look for short-term buying opportunities. Let The Investor's Guide be your trustworthy trip companion on the way to becoming financially independent. It will give you the confidence to reach your investment goals.

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  We Are All Musicians Now - The...

  Zack O'Malley Greenberg

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  Ever wonder how legendary linebacker Bobby Wagner applies Jay-Z's entrepreneurial lessons to his football career? Or what studying the music business taught graffiti pioneer Fab 5 Freddy about distributing his art? Any entrepreneur or professional can gain a greater understanding of what's happening in the world -- from trends like NFTs to changes in the broader business climate -- by observing what has happened to (and because of) musicians. Doing so offers a path to wrapping one's brain around what may yet be coming down the pike in any industry. Take the shift from analog to digital, in which vinyl and cassettes were replaced by CDs long before DVDs conquered VHS. Or the move from physical to virtual, where Napster decimated record stores even as bricks-and-mortar retailers like Blockbuster blindly chugged toward their doom. In "We Are All Musicians Now," former Forbes senior editor Zack O'Malley Greenburg educates and enlightens while offering the audience backstage passes to the most fascinating industry transformations of the past fifty years.

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  The AI-Savvy Leader - Nine Ways...

  David De Cremer

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  Leaders, don't let AI get the best of you. 
   
   
   
  AI is coming fast and will affect every part of a business, including the role of the leader. And up until now, leaders have largely ceded their role in the transformation—pushing determination of strategy out to tech teams and leaving investment decisions with groups that don't have a full view of the organization. Just when responsible leadership is more imperative than ever, leaders are not stepping up to understand and execute in the new world of human-machine collaboration. A generation of AI transformation failures awaits if leaders don't connect their use of AI to their strategies. 
   
   
   
  This book helps leaders retake control of the wildly rapid deployment of AI across organizations. It outlines cleanly and concisely nine actions leaders need to take to successfully steward a transition to a more AI-centric future that will lead to growth for all—companies and workers—and avoid the kinds of mistakes that author David De Cremer has seen many early adopters already make. This is not a book about AI technology itself or the latest developments in machine learning but rather a clarion call for leaders to take their rightful place at the front of the AI revolution and lead their organization into the new world.

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  Adfluence - Influencing...

  D Nathan Venture

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  Attention: Have you ever wondered what makes some advertisements irresistibly compelling? The journey into the heart of human psychology begins here. "The Power of Persuasion" dissects the unseen forces that drive decision-making, revealing the cognitive biases and emotional triggers that you can harness to your advantage. 
   
  Interest: Step up your game by mastering the essential elements of impactful messaging. With chapters on "Crafting Your Message", discover how clear communication, powerful headlines, and storytelling can transform your ads into unforgettable narratives. Move beyond words with "Visual Impact and Branding", exploring logo design, color theory, and maintaining brand consistency across platforms. 
   
  Desire: Adapt to the digital age with advanced strategies in "The Digital Advertising Revolution". Learn the ins and outs of social media campaigns, SEO, content marketing, and leveraging influencers. Integrate these lessons with traditional media insights, ensuring your message resonates whether in print, on the radio, or on TV. Equip yourself with the tools to identify and segment your audience, making your campaigns laser-focused and personally relevant. 
   
  Action: Ready to transform your advertising prowess? By understanding metrics and analytics, adopting ethical practices, and staying ahead of emerging trends, you'll not only measure success but also innovate for future campaigns. Redistribute your resources effectively with budgeting strategies, inject creativity into your ads, and build a resilient brand that commands loyalty. 
   
  This book is your ultimate guide to achieving advertising excellence. Each chapter is designed to offer actionable insights, ensuring you're not just learning but implementing strategies that drive real results. Prepare to elevate your advertising game and achieve unprecedented influence.

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