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Summary

Rick Cesari shares his twenty-five years of insights and methods as  a guide that will help readers make the most of direct response  marketing. Rick is the man behind the marketing campaigns that put  the Juiceman Juicer, the Sonicare Toothbrush, the George Foreman  Grill, and OxiClean into the minds of millions of consumers.   In today's highly competitive, non-stop, global marketplace,  businesses have to do more than just advertise their products. By  taking advantage of the best that direct response marketing has to  offer, businesses can improve their bottom lines, build brands, and  develop lasting relationships with legions of satisfied  customers.  Business owners, executives, and inventors will learn the  secrets behind the successful campaigns that catapulted these  products into millions of homes.  Rick provides readers with a  one-of-a kind manual that reveals how to:    Conduct a profitable direct response campaign  Build a product's reputation by providing helpful information  and research and allowing a product to sell itself  Use "high touch" direct response marketing to build brands

Duration: about 6 hours (05:32:20)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics