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New Way Modern Marketing - New Perspective Of Marketing In Digital Era For Effective Marketing in Digital Age - cover

New Way Modern Marketing - New Perspective Of Marketing In Digital Era For Effective Marketing in Digital Age

Suryaning Bawono, Amaury Capdeville Chapuzet

Publisher: Janega Press

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Summary

This book discusses strategy and understanding of marketing, marketing communications, and digital marketing. In understanding marketing in today's digital era, it is only natural that the marketing of a business can utilize the internet as a marketing medium. Not only promotional media but marketing as a whole, including maintaining and caring for consumer loyalty. So this book discusses 3 things about the substance of marketing in the digital era, namely:
1. Marketing
2. Digital Marketing
3. Marketing Communication
This book teaches how to understand marketing in a true sense not just to increase sales but how to develop loyalty and build a massive and widespread positioning of a product or business using the internet.
Available since: 06/09/2022.
Print length: 156 pages.

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