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Summary

Are you new to marketing or struggling to get started with understanding marketing analytics? 
  
Do you want to be able to answer questions like - how do our marketing activities compare to the competition? 
  
Are your marketing resources properly allocated? 
  
Marketing Analytics is the guide you need! We will teach you how to establish your marketing analytics strategy in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to establishing successful marketing analytics. 
  
Marketing analytics encompasses technologies and processes that enable marketing strategists to evaluate the success of their initiatives. Strategists accomplish this by measuring performance in the various channels they are present in, business metrics like marketing effectiveness, marking attribution, and return on investment (ROI). 
  
YOU’LL LEARN:How to determine stakeholdersWays to navigate data integrationThe importance of key performance indicatorsWays of implementing analyticsThe importance of data governanceThe purpose of conducting financial analysisThe role of ITHow to measure successWhat to look for with VendorsAnd much more!  
  
To help you on this journey of achieving the goal of becoming a marketing analyst, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful marketing analytics. Let’s get started! 
 

Duration: about 1 hour (01:24:51)
Publishing date: 2023-07-29; Unabridged; Copyright Year: — Copyright Statment: —

• Business & Economics