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  How to Write a Successful Cover...

  50 50minutes

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  Ready to take your career to the next level? Find out everything you need to know about writing a perfect cover letter with this practical guide.For many people, applying for a job can be a long and daunting process. However, people often forget or disregard the importance of a good cover letter, even though it is generally the second thing a recruiter will read. Not to worry – this guide will show you what employers are looking for so you can write the perfect cover letter!In 50 minutes you will be able to:• Avoid common pitfalls when writing cover letters• Identify the most effective ways to capture the employer's attention• Understand the differences between an emailed cover letter and one sent by post ABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

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  No Excuses - Take Responsibility...

  David Neenan, Eric Lucas

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  In a lifetime of achievement---creating a major commercial construction company, raising a family, traveling the world and teaching the principles of success to thousands---David Neenan treasures most his mistakes, failures and troubles. When his company faced a loss greater than his net worth, David learned how to lead an effective organization. When an immune disorder made it almost impossible to stand, he learned how to heal himself. When he was 10,000 miles from home doing mindless work, he learned how to gain vision. These lessons are the keys to accomplishment and meaning. In each case, David found there are no shortcuts to success. Meaningful happiness derives from taking responsibility for your own life---and accomplishment has value only when it is reached with integrity, love, humor and faith in the wonderful dance of life. "No Excuses" describes David’s challenges, failures and lessons through personal stories that portray a colorful life. Readers will hear how a simple pair of shoes led to a crucial realization at an early age. How he made peace with a childhood catastrophe at his father’s grave. And how only embracing life’s struggles every day brings meaning and joy. David believes we all want that---and we are the only ones responsible for achieving it.

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  Built to Innovate - Essential...

  Ben M. saou, Karl Weber

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  It's no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today's increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery—until now. 
   
   
   
  Built to Innovate delivers a proven system for building relentless innovation into your company's DNA. Professor and former dean of executive education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world's most innovative organizations—including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Fiskars—and demonstrates how you can leverage them in your own company. This practical guide shows you how to: build your execution and innovating engines; master the innovating perspective; launch the three processes of innovating; engage everyone in innovating; generate ideas from the front lines; empower coaches; create a culture of innovating; catalyze the innovating process; and keep the ideas flowing. 
   
   
   
  You'll learn how to drive innovating in product design and creative use of technology—as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

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  Solarnomics - Setting up and...

  David Wright

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  Solar power has come of age. Not only has it become one of the key alternatives to fossil fuels, it can now be deployed in a way that makes a viable business with a financial profit. This book shows industry professionals and students how to do just that. 
   
   
   
  Solarnomics describes the economics of building and operating a solar power plant today and provides a window into a future in which several technologies collaborate, and in which all participants in the electricity grid become smarter at scheduling both the supply and demand for electric power to give humanity a future that is sustainable, both environmentally and economically. The book shows how to estimate costs and revenues, how to tweak the design of a project to improve profitability, how to calculate return on investment, how to assess and deal with risk, how to raise capital, how to combine solar with batteries to make a hybrid microgrid, and how to be prepared for future developments in the evolving smart electricity grid. 
   
   
   
  Solarnomics will enable professionals in the solar industry to assess the potential profitability of a proposed solar project, and it will enable students to add an extra dimension to their understanding of sustainability.

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  Manage Your Customers Manage...

  Dr. Jim Anderson

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  As though being a product manager was not tough enough, it turns out that not only do we have to manage our products, but we also have to manage our customers. Customers don't particularly want to be managed and so they are not necessarily going to make this an easy task for us to accomplish.
  
  What You'll Find Inside:
  PRODUCT MANAGERS NEED TO KNOW HOW MUCH TIME TO INVEST IN A PROSPECT
  PRODUCT MANAGERS NEED TO UNDERSTAND HOW TO UPGRADE CUSTOMERS
  PRODUCT MANAGERS NEED TO LEARN TO K.I.S.S. THEIR CUSTOMERS
  PRODUCT MANAGERS NEED TO MAKE THE PRODUCT PURCHASE PROCESS PERFECT
  
  In order to manage customers, first we need to have customers. What this means for a product manager that we are going to have to come up with ways to transform prospects into paying customers. Customers come with a lot of customer data. If we want to have any hope of understanding who our customers are or what they want, we're going to have to come up with a way to get all of that customer information into the same database.
  
  All too often product managers like to point out their most loyal customers as one of their most valuable assets. However, it turns out that these customers may not be very profitable. Instead, we need to allow all of our customers to show us how our product can become even better.
  
  Every customer starts out as a prospect. In order to turn them into a customer it is going to take both time and effort. The big question that product managers face is just exactly how much time is it worth to put into a given prospect in order to turn them into a customer? Once you've successfully landed a customer, they will start to use the current version of your product. When you upgrade your product to the next version, it's going to be the product manager's job to find a way to get your customer to also upgrade.
  
  In order for a customer to make the decision to buy your product, they are going to have to carefully evaluate all of the product information that they have. Successful product managers know that in order to speed this process up, they have to be careful to not give their customers too much information.

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  Constructive Feedback - The...

  50 50minutes

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  Ready to take your business to the next level? Find out everything you need to know about delivering and receiving constructive feedback with this practical guide.Most of us find it difficult to deliver feedback: no matter how constructive we intend our comments to be, there is always a risk that the other person will feel attacked and react with defensiveness or even outright hostility. Similarly, when it is our turn to listen to feedback, many of us struggle to accept other people's comments and make meaningful changes. However, by making you aware of your strengths, weaknesses and areas for improvement, constructive feedback can increase your self-awareness and self-confidence and give you and your team the added edge you need to succeed.In 50 minutes you will be able to:• Identify the different kinds of feedback and learn when they should be used• Give yourself the best possible chance of success by adapting your approach to the person• Be more receptive to feedback and use it to improve your performanceABOUT 50MINUTES.COM|COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

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