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Selling Luxury - Connect with Affluent Customers Create Unique Experiences Through Impeccable Service and Close the Sale - cover
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Selling Luxury - Connect with Affluent Customers Create Unique Experiences Through Impeccable Service and Close the Sale

Robin Lent, Alain-Dominique Perrin, Genevieve Tour

Narrator Jo Anna Perrin

Publisher: Ascent Audio

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Summary

Selling in a luxury universe is full of magic, passion, and  emotion. The customer, the creation and the Sales Ambassador all  enjoy an exchange of views that is just as important as the luxury  item itself, and its beauty. The sales ambassador therefore plays a  critical role. He or she is the living brand for the customer and  should embody the brand and serve as the "Ambassador" to the  lifestyle that the brand represents.  In order to be an  Ambassador, it requires a multitude of skills, personal energy, and  subtlety. This book presents 88 principles and tactics for  understanding luxury customers, providing breathtaking customer  service, and closing on high-ticket sales. This book explains to  luxury sales ambassadors:         The importance of listening and observing  Building a relationship of turst and loyalty  Luxury is in the details  The emotional side of the sale  The powerful impace of personalized service  How to astonish customers and close the sale
Duration: about 3 hours (03:12:49)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —