Weitere Bücher, die Sie mögen werden

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  Celebrity Inc - How Famous...

  Jo Piazza

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  From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.

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  A People's Guide to Capitalism -...

  Hadas Thier

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  A lively, accessible, and timely guide to Marxist economics for those who want to understand and dismantle the world of the 1%. 
   
   
   
  Economists regularly promote Capitalism as the greatest system ever to grace the planet. With the same breath, they implore us to leave the job of understanding the magical powers of the market to the "experts." 
   
   
   
  Despite the efforts of these mainstream commentators to convince us otherwise, many of us have begun to question why this system has produced such vast inequality and wanton disregard for its own environmental destruction. This book offers answers to exactly these questions on their own terms: in the form of a radical economic theory.

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  Tech Titans of China - How...

  Rebecca A. Fannin

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  The rise of China's tech companies and intense competition from the sector is just beginning. This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are, and what their strategy is. Fannin, an expert on China, is an internationally recognized journalist, author, and speaker. She hosts twelve live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides listeners with the ammunition they need to prepare and compete. 
   
   
   
  Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just ten years.

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  Inside Cyber - How AI 5G and...

  Chuck Brooks

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  In an era where technological innovation evolves at an exponential rate, Inside Cyber: How AI, 5G, and Quantum Computing Will Transform Privacy and Our Security emerges as a critical roadmap for understanding and leveraging the next wave of tech advancements. Chuck Brooks, a renowned executive and consultant, breaks down complex technological trends into digestible insights, offering a deep dive into how emerging technologies will shape the future of industry and society. 
   
    
   
  In the book, you'll: 
   
     
   
  ● Gain clear, accessible explanations of cutting-edge technologies such as AI, blockchain, and quantum computing, and their impact on the business world 
   
     
   
  ● Learn how to navigate the cybersecurity landscape, safeguarding your business against the vulnerabilities introduced by rapid technological progress 
   
    
    
  ● Uncover the opportunities that technological advancements present for disrupting traditional industries and creating new value 
   
     
   
  Perfect for entrepreneurs, executives, technology professionals, and anyone interested in the intersection of tech and business, Inside Cyber equips you with the knowledge to lead in the digital age. Embrace the future confidently with this indispensable guide.

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  My Electrician Drives a Porsche?...

  Gianni Kovacevic

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  How One House Call Can Change Your LifeA weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme—following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future. Through this journey, he too becomes a hyper-aware participant in the boundless opportunities for responsible wealth creation with his newfound knowledge base in what makes realistic environmentalism possible.Through skilled storytelling and finely illustrated analysis, Gianni Kovacevic will inspire readers to become enlightened participants in the global shifts that will be changing our world for decades to come.

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  Trailblazers - Leadership...

  Tony Rubleski

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  “Jam-packed with powerful advice, insights, and recommendations on how to market smarter, sell more, and capture the minds of the people who matter most” (David Newman, author of the #1 bestseller, Do It! Marketing).  Trailblazers reveals how leaders develop and move markets when others say it’s impossible. Readers discover what twelve very different, yet highly successful, leaders did to achieve massive global success despite encountering countless setbacks, adversity, and critics during their journeys. Based on in-depth, recorded interviews, their stories are not only inspiring, but also reveal how they pushed onward when it seemed like quitting was the only option. Leaders will learn from the valuable wisdom and tips shared in this book—including the seven key characteristics all super successful and innovative leaders possess—and use them to immediately blaze their own successful trail in both business and life.   “A powerfully effective, clear-cut guide to addressing and overcoming the adversity and setbacks which are a part of every business professional’s journey to success.” —Ivan Misner, PhD, New York Times–bestselling author

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