Other books that might interest you

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  Context Marketing Revolution -...

  Matthew Sweezey

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  We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context—the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing.

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  Negotiation - Harvard Business...

  Harvard Business Review, Richard...

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  Negotiation—whether brokering a deal, mediating a dispute, or writing up a contract—is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

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  How a Successful Person Thinks

  Sachin Naha

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  Do you ever wonder what sets successful people apart? "How a Successful Person Thinks" dives deep into the minds of high achievers, uncovering the secrets to their mindset, goal setting, and daily habits. This book equips you with powerful tools and strategies in 20 key areas, from cultivating optimism and resilience to mastering communication and building strong relationships. Whether you're looking to climb the corporate ladder, launch your own business, or simply live a more fulfilling life, "How a Successful Person Thinks" is your blueprint for achieving your goals and reaching your full potential.

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  The Long Baby Boom - An...

  Jeff Goldsmith

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  “Important, timely . . . should be the basis for a national debate about how we each want to grow older and what kind of society we want to do it in.” —John Rother, Group Executive Officer of Policy and Strategy, AARP 
   
  The aging of the boomer generation has unleashed a veritable tidal wave of gloomy punditry, advertising for financial services, and forecasts of impending national bankruptcy. In The Long Baby Boom, Jeff Goldsmith counters the catastrophic predictions with a far more optimistic scenario. 
   
  Drawing on evidence that most baby boomers plan on working long past age sixty-five, Goldsmith argues that they will have a constructive impact on society. By assuming a much larger portion of the financial burden of their own retirement and health costs, they will help preserve Social Security and Medicare for the less fortunate—and for successive generations. 
   
  The Long Baby Boom is the first comprehensive forecast of baby boomers’ career plans, health trends, and cultural and political values. Goldsmith’s pro-work, pro-savings, pro-health social policy emphasizes personal responsibility without ripping the social safety net. Constructive and innovative, The Long Baby Boom doesn’t promise a cloud-free future, but it does reassure us that the sky isn’t falling.

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  The Quick and Complete Guide to...

  Rocco Mela

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  Finally available, the manual to know everything, but really everything, about how to find the job you've always wanted! 
  You've finally found the book you've been looking for: You'll be able to embark on a path that will guide you, step by step, to the choice of your career, and how to reach it and climb it! 
  In this book, you will get to know and understand the following topics:How to plan your careerWhen to change jobsHow to write a winning resumeHow to write an effective cover letterHow to find the job you loveThe best resources for finding a jobHow to negotiate your salary 
  Buy the manual now! 
  What are you waiting for? 
  Don't you want to finally stop sending out lots of resumes and never finding the job you deserve? 
  Get a copy of the book, and learn everything you need to know about how to never be unemployed and have a successful career!

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  Debt Free Living - The Ultimate...

  Maxwell Rafferty

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  “Break free to a new life”Thousands of people are living deep in debt.  Each day high interest and growing purchases sink them lower into financial risk.  It’s time to break free of the chains that are holding you, prisoner!Salvation comes in the form of this book. Throughout the pages, it will educate the reader of what debt is, how they got to this all-time low, and how to dig themselves out of the pit of financial ruin. Take charge of your finances!  You owe it to yourself to rescue yourself from suffering from financial ruin.  This book has the power that will show you there is light at the end of the tunnel.

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