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Summary

The Responsibility Revolution is about about innovating new  ways of working; instilling a new logic of competing; identifying  new possibilities for leading; and redefining the very purpose of  business. Jeffrey Hollender, founder of Seventh  Generation, and Bill Breen, co-author of The Future of  Management, have drawn on the best thinking not in the  corporate responsibility arena, but in the realm of strategy,  leadership, and management. They were granted access to all kinds  of good-company innovators, CEOs, and founders, including a number  who dont often give interviews, to show how an emerging  breed of business revolutionaries are turning theory into practice,  and are building organizations that grow revenue by contributing to  the greater good. This is a book about change, but it seeks to help  companies change from withinchange their priorities; the way  they organize; how they compete; the way they interact with the  world.     Comprised of a potent mix of veteran good  companies, as well as those that arent often  associated with corporate responsibility, each chapter offers new  models for building the kind of companies that will thrive in the  emerging Sustainable Economy. There are pioneers like Patagonia,  Organic Valley, and Seventh Generation; big brands like  Nike and Timberland; European companies like Marks   corporate giants like  eBay and IBM; and outliers, like Etsy and  Linden Lab, who represent the first iterations of imminent  change. Each of these companies offers promising ideas for building  financially, socially, and environmentally sustainable  organizations. While there is no single road map for forging a  mission-driven business, these innovators have laid out a series of  navigation points that show the way.  It's no longer a matter of "whether" to mainstream corporate  responsibility (CR) to a company's operationsCR has never  been more prominent on the corporate agenda. The challenge now is  "how?" And in the not-so-distant future, companies will  increasingly want to know "how well?" Is CR adding value to the  business, and is the business adding value to society? The  Responsibility Revolution reveals the smartest way to compete  on values, the enlightened way to lead, the best way to build  profits and fulfill a larger mission. Its a one-of-a-kind  guidebook for entrepreneurs, leaders, and aspiring leaders who "get  it," but are unclear on how to "get going."

Duration: about 8 hours (08:15:59)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics