• 0
• 0
• 0

Summary

This is a cross-over book with appeal to business people  interested in what makes entrepreneurs succeed (because of its  practical guidelines and real-world stories), combined with clear  usefulness as a study guide (because of its comprehensive coverage  of the key issues, with study exercises).  The scope of the  book covers distinctive questions in entrepreneurship, such as what  gives rise to entrepreneurial opportunity;   how to  exploit trends;  what is the role of innovation / originality;  what is execution / implementation, and s role in business  success;  what do established SMEs do to survive in the middle  term?     This is a book especially useful for the MBA and professional  market.  It assumes a level of interest and engagement, but  gives clear accounts of concepts and processes so that anyone can  come on board.     This market does not require a textbook of the traditional kind  that seeks to give an even handed exposition of all relevant  material.  The need is rather for something that is more  selective, more purposeful and even more inspirational.     Above all it needs to contain a plausible action sequence.   The present book does this, implicitly through the chapters and  explicitly in the last chapter.     The scope of this book is to concentrate on some key issues:    What gives rise to entrepreneurial opportunity?  How it is possible to exploit trends, and what are these  trends?  What is the role of innovation/originality?  How do companies get started and become self-sustaining?  What is execution, does it differ from  implementation, and what is its role in business success?  What do established SMEs (small and medium sized companies) do  to survive in the middle term, and even across family  generations?    The aim is to raise understanding of these issues by working  through a variety of examples, mainly from smaller and/or newer  companies in Britain and the USA.  Further, to generalise from  these companies I have researched.  To emphasize throughout  the positioning and behaviour likely to lead to success.     The book raises understanding of these issues by working through  a variety of examples from USA, Britain and Europe.  It shows  the dynamics of enterprise creation and its development over time,  flagging up what seems to work and favour success.     Each chapter ends with a set of examples and exercises for the  student. The book ends with a glossary of terms and as it unfolds  the book has a clear sequence of (10) actions or steps that  characterize the successful .small business.     TOC  Patterns in Entrepreneurial Opportunity  Something New  Reconfiguration  Riding Trends  Biography and Capability  Take Off to Cruising Altitude  Entry Barriers  A New Life, A Longer Life  Industry Dynamics  Patterns of Development  Chain Reactions

Duration: about 10 hours (09:35:45)
Publishing date: 2020-08-23; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics