Outros livros que poderiam interessá-lo

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  How Product Managers Can Use...

  Dr. Jim Anderson

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  At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if its customers that you are after, you've got to be able to paint a picture of your product that makes people want it. 
  
   
  What You'll Find Inside: 
  
  PRODUCT MANAGER MARKETING MISTAKES
  HOW TO USE WEB 2.0 TO BE A BETTER PRODUCT MANAGER
  HOW PRODUCT MANAGERS CAN GET BETTER AT CREATING POWERPOINT SLIDES
  PRODUCT MANAGERS & THE SECRET OF THE COLOR WHEEL
  
  
   
  Product managers are not perfect and when it comes to marketing our product we do make mistakes. However, the key is to learn from both our mistakes and the mistakes that other product managers have made in order to ensure that we won't be repeating them. Not making mistakes is even more important now that the Web 2.0 has arrived. Everything that we do in terms of marketing our product can now be instantly seen by the rest of the world. 
  
   
  When we meet with customers, we present out product in the best light possible. More often than not we use either PowerPoint or Keynote slides to do this. However, have any of us ever gotten any training on how to make really good slides? If not, then we should seek it out in order to help our products. How our products look on those slides is key to getting a customer to want the product. This means that we need a basic understanding of the color wheel and how different colors either work together – or don't! 
  
   
  When economic times get tough, inside of your company they are going to be looking for people who can help the company out. This is the time for a product manager to step up and show the company how his or her product can positively impact the company's bottom line. One way to go about making this happen is to create a website for your product that actually works and is not just another online advertising brochure. 
  
   
  For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at: 
  
   
  www.TheAccidentalPM.com

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• 

  The Beer Monopoly - How brewers...

  Ina Verstl, Ernst Faltermeier

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  How could a small Belgian brewer become the world's largest brewing group within two decades? Interbrew's transformation into InBev and then into Anheuser-Busch InBev (AB-InBev) is emblematic of the race for unchallenged market domination between the world's four biggest brewing companies. The Beer Monopoly explores how this happened and examines the economic drivers behind globalisation.
  AB-InBev's takeover of SABMiller - the world's number one and two brewers respectively - closes an amazig epoch in beer history. This book charts the fascinating rise of these two brewing ginants as they showed that dealmaking provided a faster path to profit growth than any sales hike could ever accomplish. The importance of deals - those made and those missed - is also visible in the track record of Heineken and Carlsberg, the brewers on the next two rungs of the global ladder. While all of these brewers pursued the goal of building empires, each had different reasons and faced a viriety of obstacles along the way.
  Sharing a keen interest in the brewing industry - not to mention a passion beer - two economists, Ina Verstl and Ernst Faltermeier, have provided a timely out-of-the-box analysis of globalisation.

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• 

  Physical Therapist Career...

  Brian Mahoney

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  End Money Worries! 
  Physical Therapist Career Planning Audio Book Bundle 
  3 in 1 Career Development Plan Box Set 
  Discover... 
  * What a Physical Therapist does  * How to Become a Physical Therapist  * What is the salary of a Physical Therapist 
  * What is the Physical Therapist Work Environment like * What is the future Job outlook for a Physical Therapist 
  * how long does it take to become a Physical Therapist * How to Prepare for Your Job Interview 
  * Tips the pros use to Ace their Job Interview  * You'll be confident with the best answers for the toughest job interview questions 
  The knowledge & ability to change your life all for less than the cost of 1 movie ticket! 
   If you are ready to get started & want the knowledge, help & motivation to change your life now!... 
  How to start a YouTube Channel & Make Money 
  Discover... 
  * Why YouTube is Essential for Business Marketing * Creating a YouTube Marketing Strategy 
  *Creating Engaging Video Content *Optimizing Your YouTube Channel  
  *Monetizing your YouTube Channel *Measuring your YouTube Marketing Success 
  *YouTube Shorts Video & Channel Promotion 
  So take advantage of this chance for a lifetime passive income stream from YouTube! 
  Goal Setting Mastery: A Action Plan to Achieving Your Dreams 
  Now you you can take advantage of this goal setting audio book & discover how to achieve success in all aspects of your life: 
  * Understanding the Power of Goal Setting * How to set meaningful goals using the SMART Method 
  * Creating a Action Plan * Reviewing & adjusting your Goals  * Using Goal Setting in all areas of Your life 
  So Don't wait. You'll wait your life away...

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• 

  Helping People Change - Coaching...

  Ellen Van Oosten, Melvin Smith,...

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  You're trying to help—but is it working? 
   
   
   
  Helping others is a good thing. Often, as a leader, manager, doctor, teacher, or coach, it's central to your job. But even the most well-intentioned efforts to help others can be undermined by a simple truth: We almost always focus on trying to "fix" people, correcting problems or filling the gaps between where they are and where we think they should be. Unfortunately, this doesn't work well, if at all, to inspire sustained learning or positive change. 
   
   
   
  There's a better way. In this powerful, practical book, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held. This is what great coaches do—they know that people draw energy from their visions and dreams, and that same energy sustains their efforts to change, even through difficult times. In contrast, problem-centered approaches trigger physiological responses that make a person defensive and less open to new ideas.

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  The 3 Gaps - Are You Making a...

  Hyrum W. Smith, Richard I. Winwood

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  For a Better Life, Close the Gaps!We all want to make a difference. But just as you need to put on your own oxygen mask before helping other passengers on an airplane, getting your own life together is the first step to making a positive impact in the world. Franklin Covey cofounder Hyrum Smith shows that what stops us are gaps between where we are and where we want to be. The first is the Beliefs Gap, between what we believe to be true and what is actually true. The second is the Values Gap, between what we value most in life and what we actually spend our life doing. The third is the Time Gap, between what we plan to do each day and what we actually get done. Smith offers a practical blueprint that we all can use to recognize and close each of these three gaps and illustrates how it can be done through inspiring true stories. The 3 Gaps provides the concepts and the tools needed to establish a solid foundation from which you can help make the world a better place.

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  Job Interview Preparation and...

  Sean Winter

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  Do job interviews give you tremendous anxiety? Do you struggle to make an impression and prove the value of your brilliant skills? Then you need to keep listening...When it comes to the hiring process, employers agree on one thing: the job interview is a crucial step to determining their chosen candidate. Employers rely on a candidate's interview performance to show them who they are as a team member, how they respond under pressure, and what else they have to offer beyond their on-paper qualifications. This final stage can make or break a prospective career – which outcome will you choose?This includes two books:•	Job Interview: proven techniques to get any job you want•	Conversational Skills: talk to anyone and develop a magnetic charismaHere's a short preview of what you'll discover:•	Insider tips to INSTANTLY make a killer first impression. (Wow employers right from the get-go and demonstrate your most hire-worthy qualities!)•	How to conquer the twelve most common job interview questions and earn profound respect.•	Nine important details you MUST research before every job interview.•	The intelligent questions that immediately impress hiring managers.•	Thirteen steps to INSTANTLY start developing a magnetic personality.•	Three golden rules for sparking interesting conversations.•	The seven terrible habits you don’t realize are making you unlikable.•	Essential negotiation techniques to start getting what you want NOW. (Show dominance in your everyday life and persuade ANYONE to agree with your point of view!)And much, much more…If you want to access these less-known tactics and finally unlock the door to a profoundly fulfilling career, then you should start this audiobook today!

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