Other books that might interest you

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  The Customer Centricity Playbook...

  Peter Fader, Sarah Toms

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  How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? 
   
   
   
  They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. 
   
   
   
  In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. 
   
   
   
  Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.

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  Teams Unleashed - How to Release...

  Alexis Phillips, Phillip Sandahl

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  Teams Unleashed provides a map and compass for engaged, sustainable, and improved team performance. This practical approach uses the everyday language of teams to highlight what's working, and uncover what's not, and gives teams the tools to incorporate new practices that build team effectiveness. This is an approach proven in the real world of teams since 2005 and used by thousands of teams worldwide. 
   
   
   
  The steps outlined are based on the fundamentals of coaching-a powerful, repeatable process to support and empower change that makes a difference. Teams Unleashed introduces the five core competencies for working effectively with teams, describes the essential team coaching skills, and provides exercises and activities to generate the important conversations that lead to new understanding and new team norms. 
   
   
   
  This is a book for those who work with and lead teams: team and executive coaches, internal HR, OD and L&D professionals, and team leaders. This is an approach that gives teams a way to get clear "We are here"; the tools to design "Where we go from here"; and the structure and accountability to stay on track for team success.

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  Smart Tax-Efficient Strategies:...

  David Turner

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  "Smart Tax-Efficient Strategies: Building Wealth Without High Tax Bills: Achieve Financial Goals While Minimizing Tax Liabilities" is a comprehensive guide for anyone looking to optimize their finances while keeping tax burdens low. Today's tax system is very complicated, so even small changes in approach can save much money over time. This book breaks down basic tax ideas into easy-to-understand steps that can help readers get rich while lowering their tax bills, using a variety of business vehicles, accounts, and money choices. 
  Building wealth in a way that minimizes taxes is the focus of each chapter. Topics include where to put assets, how to handle capital gains, and how to set up retirement accounts that get the most tax breaks. With sections on business ownership, real estate strategies, and foreign tax issues, the book gives readers solutions specific to their financial needs and stages of life. 
  Highly recommended for individual investors, business owners, and experienced financial managers, this book stresses the significance of well-informed, well-thought-out tax planning. It gives people the tools they need to reach their financial goals without burdening them with high taxes, which helps them keep and grow their wealth more efficiently. By adapting these strategies to a tax landscape that is always changing, readers can stay ahead of the curve and make choices that will protect their financial future with confidence and happiness.

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  Break Point - SAS: Who Dares...

  Ollie Ollerton

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  THE SUNDAY TIMES BESTSELLEREx-Special Forces' soldier and host of SAS: Who Dares Wins, Ollie Ollerton narrates his incredible story for the first time.Where is your break point?Is it here? Facing the gruelling SAS selection process on one leg, with a busted ankle and the finish line nowhere in sight?Or here? Under heavy fire from armed kidnappers while protecting journalists en route to Baghdad.Or, is it here? At the bottom of a bottle, with a family in pieces, unable to adapt to a civilian lifestyle, yearning for a warzone.We all have break points to face - at the gym, in the office, in our personal lives  - those moments of self-doubt where we have to dig deep, and find something within to grab hold of and push us through. Ex-Special Forces soldier Ollie Ollerton has faced his own break points and now he tells us the lessons he has learnt along the way. From survivor of a freak childhood attack to elite fighter, Ollie's incredible story features, high-speed shoot-outs, counter-terrorism and humanitarian heroics. Special Forces soldiers are not supermen. Bullets don't bounce off them. They don't hit the target with every shot. They have the same vulnerabilities and doubts as the rest of us. But ordinary people can achieve the extraordinary, under the greatest pressure, in the most challenging situations. Ollie's life has taught him that everyone has the capacity for incredible achievement, because it's only when it's crunch time, when you're down to your last bullet - when you're at break point - that you find out who you really are.Includes an exclusive Q&A and an extract from Ollie's new book Battle Ready.OLLIE OLLERTON CO-HOSTS SAS: WHO DARES WINS ALONGSIDE ANT MIDDLETON, JASON FOX and MARK BILLINGHAM.

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  To the Moon Investing - Visually...

  Kelly J. Frank

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  In To the Moon Investing: Visually Mapping Your Winning Stock-Market Portfolio, veteran asset investor Kelly James Frank delivers an exciting and intuitive fresh approach that enables you to navigate an increasingly volatile market through the use of tailored portfolio maps. 
   
   
   
  In the book, you'll learn how to understand risk and how it affects you as an investor, how to prepare for your investing future, and how to uncover why you want to invest. You'll also shore up your financial literacy and explore the difference between growth and value strategies. 
   
   
   
  The book offers a vivid and innovative approach to investing that you'll actually have fun listening to, and its engaging philosophy ensures you'll be able to put your newfound knowledge to work immediately. You'll discover: the interconnected five factors that determine a share's current and future value; summaries, charts and sketches to help you remember the book's key insights and that you can use to record your own market observations and understanding; and an exploration of macroeconomics that sheds light on how decisions made by the Fed and the government can impact you as an individual investor. The perfect combination of fun and informative, To the Moon Investing is an energetic and authoritative playbook to building a resilient and profitable investment portfolio.

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  Copywriting

  Gordon Lioy

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  Discover the secrets of persuasive copywriting and write effective emails and sales pages. 
  The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behaviour, bringing them to purchase your products. 
  We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader. We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way. 
  Gordin Lioy will eventually provide you several examples of high converting sale scripts and a lot of tips and tricks for effective copywriting. With this audiobook you will discover... 
  ▸ The origins of copywriting and the problems it solves in the customer's mind 
  ▸ What do we mean by Persuasive Copywriting 
  ▸ The TWO mistakes 99% of copywriters unkowingly commit 
  ▸ Basics of SEO copywriting to gain organic customers 
  ▸ Business Copywriting Techniques 
  ▸ How to maximize your value-by-word 
  ▸ How to bring value to your specific target to make them trust you - and purchase from you 
  ▸ The secrect words that will have a MASSIVE impact on your campaigns 
  ▸ How to describe your products with the Benefit Technique 
  ▸ Emotional communication - and why it is important 
  ▸ How to read the numbers to measure the effectiveness of your work

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