Other books that might interest you

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  BE THE AUTHORITY: How to Write...

  Ronald Haines

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  Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field. 
  This step-by-step guide shows how to write your book and self-publish it as a trade paperback at little-to-no cost to you using modern print-on-demand technology where there is no minimum order requirement. With your author's cost of a paperback book being about the same as that of a promotional giveaway, you can use your book as the ultimate business card by giving copies to prospective clients. 
  If you would rather have other people do some or all of the work in the production of your book, the chapter on outsourcing explains how and provides estimates on what each step would cost. 
  There is also a section on how to easily convert your book to an e-book and distribute it across multiple platforms.

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  Information Economics - Big...

  Daniel Shore

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  In information economics, the focus is on understanding how the distribution, availability, and quality of information impact economic behavior and outcomes. Here are some key concepts to expand on: 
    
  1. Asymmetric Information: This occurs when one party in a transaction has more or better information than the other. For example, in a used car market, the seller typically has more information about the car's condition than the buyer. 
    
  2. Adverse Selection: Arises when one party in a transaction has more information than the other before the transaction occurs. This can lead to market failure, as the party with less information may make decisions based on incomplete or inaccurate information. 
    
  3. Moral Hazard: Occurs when one party changes their behavior after entering into a transaction because they know the other party cannot observe or monitor their actions. For instance, an insured person might take more risks if they know their insurance company will bear the cost of any resulting losses. 
    
  4. Signaling and Screening: These are strategies used by parties to convey or acquire information in the presence of asymmetric information. Signaling refers to actions taken by one party to reveal information about themselves, while screening involves efforts by another party to gather information about the first party. 
  Find it more concepts and theories by getting this book!

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  The Founder's Mentality - How to...

  James Allen, Chris Zook

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  Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. 
   
   
   
  But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What's more, companies experience a set of predictable internal crises, at predictable stages, as they grow. 
   
   
   
  The key insight from Zook and Allen's research is that managing these choke points requires a "founder's mentality"—behaviors typically embodied by a bold, ambitious founder: 
   
   
   
  ● An insurgent's clear mission and purpose 
   
   
   
  ● An unambiguous owner mindset 
   
   
   
  ● A relentless obsession with the front line 
   
   
   
  Through rich analysis and inspiring examples, this book shows how any leader can instill and leverage a founder's mentality throughout their organization and find lasting, profitable growth.

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  Porn Work - Sex Labor and Late...

  Heather Berg

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  Every porn scene is a record of people at work. But on-camera labor is only the beginning of the story. Porn Work takes listeners behind the scenes to explore what porn performers think of their work and how they intervene to hack it. Blending extensive fieldwork with feminist and anti-work theorizing, Porn Work details entrepreneurial labor on the boundaries between pleasure and tedium. Rejecting any notion that sex work is an aberration from straight work, it reveals porn workers' creative strategies as prophetic of a working landscape in crisis. In the end, it looks to what porn has to tell us about what's wrong with work, and what it might look like to build something better.

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  BlackBerry Planet - The Story of...

  Alastair Sweeny

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  BlackBerry Planet is a new tribe of people who simply cannot get  along without their favorite device, Research in Motions  innovative electronic organizer, the BlackBerry. This omnipresent  device has gone beyond being the worlds foremost mobile  business tool and entered the consumer mainstream as the Swiss Army  Knife of smart phones.   BlackBerry Planet tells the behind-the-scenes story of  how this little device has become the machine that connects the  planet. Starting with the early years of Mike Lazaridis  invention and his founding of RIM at age 23, it details his drive  to innovate, developing what was a glorified pager into the  essential corporate communicator, used by everyone from dealmakers  to the Queen of England, from movie stars to the entire US  Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together  have been the driving force behind the RIM story.  With access to senior staffers and former RIM employees,  BlackBerry Planet tells the inside story about the branding  and marketing success of the BlackBerry, from its use during 9/11,  which earned RIM a reputation for security and reliability, to the  cultural adoption of the iconic device as a must-have symbol, to  the backlash against the addictive properties of the  CrackBerry, and the various patent suits RIM has had  to fight off  including the five-year court battle that  resulted in the largest technology patent settlement in US  history.  As the incredible story of the BlackBerry unfolds, and as RIM  battles global giants like Nokia and Apple in the emerging  super-phone marketplace, users, fans, investors and competitors can  look to BlackBerry Planet for the insight and context of  where theyve been, to try and predict where theyre  going.

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  Sales Enablement - A Master...

  Tamara Schenk, Byron Matthews

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  Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results. 
   
   
   
  Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.

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