Outros livros que poderiam interessá-lo

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  Just Evil Enough - The...

  Alistair Croll, Emily Ross

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  Looking for an advantage in an unfair world? 
  The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win? 
  For the last decade, expert in strategic communications Emily Ross and bestselling business author Alistair Croll have studied hundreds of brands, start-ups, leaders, and activists that employed an unfair advantage to conquer their competition. Here they offer an insight into their innovative go-to-market strategy in an attention economy that they call Just Evil Enough. 
  Packed with fascinating case studies that will inspire your inner supervillain, Just Evil Enough includes practical frameworks like the Recon Canvas and the Long Funnel, along with eleven fundamental tactics such as Reframing, Bait-and-Switch, and Misappropriation that show up time and again when underdogs challenge the status quo and reinvent their industries. 
  Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential handbook for anyone who wants to cut through the noise and stride ahead in the attention economy.

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  Dyslexia Wrestling with an...

  Beth Beamish

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  Does your child have dyslexia? 
  Backed by research and over a decade of personal experience, I've developed a holistic approach to help your child succeed.Find out about the eight areas of dyslexic challenge.Discover tools to teach your child to read, spell, and master the multiplication tablesUnderstand other learning challenges commonly found alongside dyslexiaUncover the links between dyslexia and common health challengesLearn how to build your child's strengths and competencies 
  Recommended by Dyslexia Assessor Craig Keane, Director of Develop Us in Wales. "I'm a specialist dyslexia assessor and teacher. I was looking for a book to recommend to parents of children I assess and teach. I wasn't expecting to learn much from the book because I'm a specialist in this field. I was wrong! Beth presents interesting statistics about dyslexia and how it can impact people in society. She explores different ways you can explain dyslexia to anyone of any age using the octopus theory! I highly recommend this book to parents, teachers, specialists and anyone who would like to educate themselves about dyslexia!"  
  "While reading this book, I have several "Ah ha!" moments that explain my child's behaviour. The book made me feel I had confided all my concerns to her, and she gave me answers. I read articles, research papers and other books, but none have really explained to me so well the many "whys?" and what I need to know about my child." Amazon review.

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  Ordinary Mind - Exploring the...

  Barry Magid

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  “A wise and insightful guide to living a saner life.”—Charlotte Joko Beck, author of Everyday Zen 
  Is meditation an escape from--or a solution to--our psychological problems? Is the use of antidepressants counter to spiritual practice? Does a psychological approach to meditation reduce spirituality to "self-help"? What can Zen and psychoanalysis teach us about the problems of the mind and suffering?  
  Psychiatrist and Zen teacher Barry Magid is uniquely qualified to answer questions like these. Written in an engaging and witty style, Ordinary Mind helps us understand challenging ideas--like Zen Buddhism's concepts of oneness, emptiness, and enlightenment--and how they make sense, not only within psychoanalytic conceptions of mind, but in the realities of our lives and relationships.

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  Do Androids Dream of Electric...

  Bright Summaries

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  Unlock the more straightforward side of Do Androids Dream of Electric Sheep? with this concise and insightful summary and analysis!This engaging summary presents an analysis of Do Androids Dream of Electric Sheep? by Philip K. Dick, which follows the bounty hunter Rick Deckard on his quest to "retire" androids in an imagined post-apocalyptic version of San Francisco. The androids, who are treated as subhuman but are indistinguishable from humans in their appearance, and at times even in their behaviour, raise a host of questions about empathy, the role of technology in our lives and what it is that makes us human. Do Androids Dream of Electric Sheep? is arguably Philip K. Dick's most famous novel, largely due to its status as the source material for the blockbuster film Blade Runner starring Harrison Ford. Dick was a pioneering and prolific science writer, and is also known for his novels The Man in the High Castle and A Scanner Darkly.Find out everything you need to know about Do Androids Dream of Electric Sheep? in a fraction of the time!This in-depth and informative reading guide brings you:• A complete plot summary• Character studies• Key themes and symbols• Questions for further reflectionWhy choose BrightSummaries.com?Available in print and digital format, our publications are designed to accompany you on your reading journey. The clear and concise style makes for easy understanding, providing the perfect opportunity to improve your literary knowledge in no time.See the very best of literature in a whole new light with BrightSummaries.com!

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  Master and Margarita by Mikhail...

  Bright Summaries

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  Unlock the more straightforward side of The Master and Margarita with this concise and insightful summary and analysis!This engaging summary presents an analysis of The Master and Margarita by Mikhail Bulgakov, which is widely considered to the author's masterpiece and one of the finest novels of the 20th century. Through three interwoven narrative strands, namely Pontius Pilate's persecution of the man who would later be known as Jesus Christ, a love story set in Moscow in the 1930s and the Devil's visit to that city, the novel delivers biting satire and explores weighty themes such as the interplay between good and evil and the importance of spiritual and intellectual freedom. Due to pervasive censorship in the Soviet Union, the novel was not published until almost 30 years after its author's death, and is now the work on which his reputation rests. Indeed, although Bulgakov died in poverty and obscurity, his writing now enjoys popular and critical acclaim around the world.Find out everything you need to know about The Master and Margarita in a fraction of the time!This in-depth and informative reading guide brings you:• A complete plot summary• Character studies• Key themes and symbols• Questions for further reflectionWhy choose BrightSummaries.com?Available in print and digital format, our publications are designed to accompany you on your reading journey. The clear and concise style makes for easy understanding, providing the perfect opportunity to improve your literary knowledge in no time.See the very best of literature in a whole new light with BrightSummaries.com!

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  Summary - Atonement - Based On...

  Brief Books Publishing

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  SUMMARY 
    
  ATONEMENT 
  BASED ON THE BOOK BY IAN MCEWAN 
    
  SUMMARY WRITTEN BY: BRIEF BOOKS PUBLISHING 
    
  CONTENT 
  The Trials of Arabella 
  Arrival of the Cousins and Rehearsals 
  Disrupted Plans and Reflections 
  An Afternoon at the Pool 
  Robbie's Letter and the Evening's Start 
  Misinterpretations and Accusations 
  Dinner and a Discovery 
  The Aftermath and the Police 
  Search and Accusation 
  General Analysis 
    
  ABOUT THE ORIGINAL BOOK 
  Atonement by Ian McEwan tells the story of Briony Tallis, a young aspiring writer whose misinterpretation of events leads to a devastating accusation. Her flawed perception and imagination drive the central conflict, which revolves around a love affair between her sister Cecilia and Robbie Turner, a childhood acquaintance. A crucial letter, misinterpreted by Briony, sets in motion a chain of events that irrevocably alters their lives. The narrative explores themes of perception, reality, and the power of storytelling. It examines how personal biases and the desire for control can lead to the distortion of truth, and how a single act of misjudgment can have far-reaching consequences.

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