Outros livros que poderiam interessá-lo

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  Rising from the Rails - Pullman...

  Larry Tye

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  An engaging social history that reveals the critical role Pullman porters played in the struggle for African American civil rights. 
   
  George Pullman began recruiting Southern blacks as porters in his luxurious new sleeping cars just as the Civil War was ending, and the offer of a steady job and the chance to see the world proved irresistible. Scores of former slaves signed up to serve as maid and waiter, concierge, nanny, and occasionally doctor and undertaker to cars full of well-heeled white passengers, making the Pullman Company the largest employer of African Americans in the country by the early 1900s. 
   
  Drawing on extensive interviews with dozens of porters and their descendants, Larry Tye reconstructs the world of the Pullman porter and the vital cultural, political, and economic roles he played as forerunner of the modern black middle class. Rising from the Rails is a riveting look at this missing chapter of American history. 
   
  Praise for Rising from the Rails 
   
  Named a Recommended Book by The Boston Globe, San Francisco Chronicle, and The Seattle Times 
   
  “A valuable window into a long-underreported dimension of African American history.” —Newsday 
   
  “A highly readable business history at one end and labor history at the other. . . . Tye shows what whites never saw—the grinding, often humiliating, realities of the job and the rippling effect of steady employment in the upward mobility of the porters’ children and grandchildren.” —Publishers Weekly

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  Smart Couponing Secrets

  HowExpert, Natalie Fahey

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  What is couponing? Where can I get coupons? How can I start couponing? Does it really have benefits for consumers? Well, if you seek to find answers to those questions and many more, keep on scrolling down. Your solutions are just lines away. Everyone is a shopper. But what distinguishes the best buyer from the worst buyer is the amount charged on the receipt for equal quantity of items. 
  From the candid depiction of ways to make the most of coupons, reading this book promises a bounty of knowledge to shoppers. New buyers feel the urge to lower their monthly shopping costs yet lack substantial knowledge about couponing. Do not feel left out, this guide provides answers to get you started and going for a long time. 
  Apart from the tips of couponing, the Couponing 101 outlines some of the gross mistakes we make during shopping. I totally agree that “no man is to error”. Conversely, addressing some common errors in your shopping behavior will earn you more savings each month. Find out more and you’ll definitely enjoy every trip to your favorite stores. 
  About the Expert 
  For over 10 years, Natalie Fahey has affirmed remarkable skills in written work. She started as writer in 2005 after joining the university. She hadn’t thought that what she wrote for fun could actually be used as a source of income. Being reluctant to join the freelancing community, she opted for editorial work within the institution. After consultation, she ventured into online writing as a hobby and as a part time work. 
  Being a mother of two, her passion for shopping made her to embrace couponing as a saving strategy. She rarely purchases an item without capitalizing on the available discounts. Her periodic trips to stores do not only replenish her stockpile but also instills extensive knowledge about couponing. 
  HowExpert publishes quick 'how to' guides on all topics from A to Z by everyday experts.

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  Restaurant Business - How to...

  Anthony Ekanem

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  Having your own restaurant is one of the most fulfilling and enjoyable business ventures. Food is a renewable commodity. This means that people won't stop looking for different sources of food because dining out is entertaining as well as functional. Many people dream of owning their own restaurants, whether it is fast food, coffee shops or gourmet. In reality, many people fail to sustain their restaurants and most of them die during their first year of operation. This is due to the lack of preparation and dedication on the part of the owner. Many people jump into the industry too fast without really weighing the pros and cons of the project or having the necessary expertise. However, there is a way to lessen the risk that is associated with new ventures such as restaurants. Preventive planning and proper management are keys towards success but there are also small things which count in the whole process of owning a restaurant. Every business needs a business plan. Business plans are meant to lay down the different conditions and characteristics that should be inherent in the business. The availability of a good business plan which has been carefully formulated is a step towards success.

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  Choose Your Customer - How to...

  John S. Wass, Jonathan L.S. Byrnes

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  Every year, managers at companies large and small are finding it harder to compete with the likes of Google and Amazon, who are stealing their customers and cornering every conceivable market and service. There is, however, a way for companies to survive—and win—in this era of digital behemoths. Choose Your Customer is a powerful, customer-targeted guide that can help managers level the playing field against their biggest competitors. 
   
   
   
  Written by Jonathan Byrnes, the legendary MIT-based expert on profits, pricing, and strategy, and John Wass, a key member of the team that made Staples a major national brand, Choose Your Customer shows you how to: identify the customers who are the most profitable—and focus on them; provide services and experiences that can't be replicated by the tech giants, no matter how much data they have or how much automation they use; support your chosen customers' diverse and rapidly evolving needs to accelerate profitability and growth; and focus on your real profit core and build dominance in your specific target market. 
   
   
   
  From unbeatable customer service to superior pricing and product selection, Choose Your Customer provides detailed and actionable advice on how to compete successfully with the aggressive giants, grow your customer base, and increase your profits for lasting success.

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  From the Mouse’s House to the...

  Michael Crawford

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  He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win–win outcomes in coveted world markets.Crawford’s decade in Asia as an executive of two global brands taught him that humility works and ego doesn’t. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company’s objectives. From the Mouse’s House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn’t mean losing.

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  Affiliate Marketing - Beginners...

  Daren H. Russell

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  Do you want to make money online? Are you unemployed or had enough of your 9-to-5 job and would like to work at home instead? If yes, keep reading... 
  Lost your job recently? More than 2 million Americans voluntarily leave their jobs mainly because they want to be their own boss and have full control of their schedule and place to work like at home. 
  If you are unsure which money-making path to pursue, Affiliate Marketing is great because it has helped others earn a real income: Affiliates reportedly make up a massive 40% of Amazon's 100 billion dollars in yearly revenue! With money definitely to be made, having the right information is key. 
  In this complete step-by-step guide, Affiliate Marketing: Beginners Guide to Learn Step-by-Step How to Make Money Online using Affiliate Program Strategies and Earn Passive Income up to $10,000 a Month, you will discover: 
  -One of the most powerful and proven Affiliate Marketing strategies on how to make your Affiliate Marketing efforts sustainable and still earning income for months and years to come 
  -Six Secret Strategies on where to place your Affiliate links in your Blog or Website for your target customer to find which would lead to an Affiliate sale and income 
  -Secrets on How to Scale Up your Affiliate Marketing efforts that is used by today's Affiliate Marketing millionaires so that it could double or even triple your income in order to achieve true passive income 
  …and much, much more! 
  With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have never made a single dollar online or have never sold a product a service before, you will find strategies in this book that are both simple and practical to do to help you make money online that would eventually develop into a consistent passive income stream to make while you sleep.

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