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Sinopsis

Writing in an exciting, fast-paced narrative style, Gerstner takes readers through his experiences at IBM -- from the high-powered recruiting pressure to take the Chairman's position, to first days on the job learning the strengths and weaknesses of IBM, to formulating and successfully implementing a turnaround strategy.  
Filled with Gerstner's personal insights as he explores the company, institutes changes, and rebuilds IBM for the 21st century, readers will have unprecedented access to the mind of the CEO. Refreshing and candid throughout, Gerstner pulls no punches as shows readers what he did and why he did it.

Duración: alrededor de 6 horas (06:27:19)
Fecha de publicación: 11/08/2004; Abridged; Copyright Year: — Copyright Statment: —

• Empresa y economía