Outros livros que poderiam interessá-lo

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  Cold War Resistance - The...

  Marc Landas

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  In June 1941 a pair of British scientists boarded a plane for America with World War II raging all around them. They carried a precious commodity—penicillin—and the knowledge that it would change history. Once the US government had been debriefed, the Office of Science Research and Development, in conjunction with British counterparts, assumed control, and penicillin became a top-secret matter of national security, second in importance only to the atomic bomb. 
   
   
   
  In Cold War Resistance Marc Landas uncovers the dark history behind the discovery, production, and distribution of penicillin and other antibiotics. In 1949 the United States embargoed any material deemed of "strategic importance," including antibiotics, from going to Communist countries, effectively shutting off the Soviet Union from a modern medical miracle. The Soviets responded by creating satellite antibiotic factories in Warsaw Pact countries that produced subpar antibiotics, which soon led to antibiotic resistance. 
   
   
   
  Today, the number of effective antibiotics available is dwindling, and the state of antibiotic resistance is worsening. The Cold War played a critical role in fostering this resistance, as Landas argues in this pathbreaking history of the international struggle over antibiotics.

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  Crime Science - Methods of...

  Joe Nickell, John F. Fischer

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  This comprehensive guide to forensic investigation “delivers the goods for the educated layperson . . . readers will be hard-pressed to put it down” (USA Today).   Forensic experts Joe Nickell and John Fischer introduce readers to the work of firearms experts, document examiners, fingerprint technicians, medical examiners, and forensic anthropologists. These topics are explained in clear terms without technical jargon.   Nickell and Fisher describe fingerprint classification and autopsies, explain how fibers link victims to their killers, and examine the science underlying DNA profiling and toxicological analysis. From weapons analysis to handwriting samples to shoe and tire impressions, Crime Science outlines the indispensable tools and techniques that investigators use to make sense of a crime scene.   Each chapter closes with a study of an infamous case to demonstrate how the principles of forensic science work in practice. Case studies including the O.J. Simpson trial, the Lindbergh kidnapping, the death of Marilyn Monroe, the World Trade Center bombing, the assassination of the Romanovs, and the Atlanta child murders.

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  Your Guide to Forest Bathing...

  M. Amos Clifford

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  The bestselling guide to forest bathing with a new section of hands-on forest bathing practices and space for journal entries and reflections.Simply being present in the natural world, with all of our senses fully alive, can have a remarkably healing effect. It can also awaken in us our latent but profound connection with all living things. This is “forest bathing,” a practice inspired by the Japanese tradition of shinrin-yoku. It is a gentle, meditative approach to being with nature and an antidote to our nature-starved lives that can heal our relationship with the more-than-human world.In Your Guide to Forest Bathing, you'll discover a path that you can use to begin a practice of your own that includes specific activities presented by Amos Clifford, one of the world’s most experienced forest bathing experts. Whether you’re in a forest or woodland, public park, or just your own backyard, this book will be your personal guide as you explore the natural world in a way you may have never thought possible.

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  Social Media Marketing and...

  Michael Branding

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  If you want to turn your business or personal blog into a money making machine, then keep reading!Blogging could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown that social media marketing and blogging have become one of the main tools businesses have to promote their products and services. This should not come as a surprise, considering people are spending the majority of their time browsing the internet.What is not a given, though, is the fact that most companies and personal brands do not have a proper responsive blog. In fact, oftentimes their blog strategy consists of just posting random content on their website, hoping to get some organic traffic and sales. If that could have worked in 2020, this year things are already starting to change. It is time to update your strategy for 2021 and beyond and this book will show you exactly how to do it!In this complete social media marketing and blogging guide, you will discover:- The secret principle behind some of the most successful marketing campaigns in history and how you can apply this strategy even if on a low budget- The only way to create an effective content strategy that focuses on generating leads and paying customers, not just likes and comments- The secret tactics big brands use to rank high on Google and how you can use them too- The only way to write articles that turn readers into paying customers and sell your products or services- A step by step guide to create your responsive blog for free in just one hour- and much, much more!The beauty of blogging is that it is not relevant how much you can spend on advertising. In fact, since it is a new environment, the entry barrier is not really high. However, this will not last for long and you must take advantage of this opportunity before it is too late. It is time to turn their attention into sales!Click “Buy Now” and get this book today!

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  Got Sun? - 200 Best Native...

  Carolyn Harstad

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  The author of Got Shade? and Go Native! turns out “an ideal primer for gardeners who want to have lovely, sustainable and hospitable plantings” (Moya Andrews, author of Perennials Short and Tall).   Are you looking for more butterflies and birds in your yard? Do you enjoy seasonal color and beauty? Are you concerned about environmental issues such as water conservation and pollution control? Do you yearn for simple, maintenance-free gardening? Arranged in a question-and-answer format, Got Sun? showcases native trees, shrubs, ground covers, ferns, vines, grasses, and over 100 sun-friendly perennials for your home garden. Illustrated with detailed drawings and beautiful color photographs, this is a book to keep close at hand as you plan and plant your garden. “Carolyn Harstad’s passion for growing native plants is contagious. Her hands-on advice about plantings that attract butterflies will benefit experienced as well as novice (budding) gardeners. It is as if Carolyn takes the reader’s hand and leads us through planning to preparation to selection of the best plants for each site. She is honest about any idiosyncratic behaviors as well as the charms of each plant so that we feel we know each of them, warts and all, before inviting them into our garden.”—Moya Andrews, author of Perennials Short and Tall

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  The Space Business - From Hotels...

  Andrew May

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  Even before Apollo 11 landed on the Moon, private companies were exploiting space via communication satellites—a sector that is seeing exponential growth in the internet age. In human spaceflight, too, commercialization is making itself felt. Billionaire entrepreneurs Elon Musk, Jeff Bezos, and Richard Branson have long trumpeted plans to make space travel a possibility for ordinary people, and those ideas are inching ever closer to reality. At the same time, other companies plan to mine the Moon for helium-3 and asteroids for precious metals. Popular-science writer Andrew May takes an entertaining, in-depth look at the triumphs and heroic failures of our quixotic quest to commercialize the final frontier.

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