Outros livros que poderiam interessá-lo

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  The Smart Branding Book - How to...

  Dan White

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  Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. 
  
  
  This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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  How to Accomplish More in Less Time

  Anthony Ekanem

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  The pace and intensity of our lives, both at work and at home, leave several of us feeling like a person riding a frantically galloping horse. Our day-to-day incessant busyness, too much to do and not enough time; the pressure to produce and check off items on our to-do list by each day's end, seems to decide the direction and quality of our existence for us.
  However, if we approach our days in another way, we can consciously change this out-of-control pattern. It only requires the courage to do less. This may sound simple, but doing less can actually be very difficult. Too often, we mistakenly believe that doing less makes us lazy and results in a lack of productivity. Rather than, doing less helps us enjoy what we do achieve. We learn to do less of what is extraneous, and engage in fewer self-defeating behaviors, so we create a rich life that we truly feel great about.
  Just doing less for its own sake can be easy, startling, and transformative. Imagine having a real and unhurried conversation in the middle of an unforgiving workday with somebody you care about. Imagine completing one discrete task at a time and feeling calm and happy about it. In this book, you will see a new approach. The approach is equally useful for our personal life and our work life. In fact, the two hemispheres of our work and personal lives constantly reflect on and affect one another, each changing and/or reinforcing the other.

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  Orchestrating Life-Work Harmony...

  Trina Celeste

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  Work-Life Balance is Goatsh*t! 
  Put an end to the madness of trying to juggle it all. Embark on a life-transforming journey toward orchestrating true life-work harmony. 
  Award-winning author Trina Celeste guides you through a 30-day exploration of introspection, self-discovery, and steps to seamlessly integrate your personal and professional life. Journaling questions help you develop a personalized roadmap aligning your actions with your true vision. 
  "Keep in the energy-consuming goats out while inviting in the gardeners of growth." 
  "Life-Work Harmony is an essential book, one that had to be written. Writing with great honesty and from painful experience, Trina Celeste shows exactly why our scientific approach to time management, repackaged as "work-life balance," no longer serves us. Our carefully composed to-do lists give us no time to hear the whispers that let us know what actually matters in our lives. Trina demonstrates how, by ripping off the balance band-aid and seeking harmony instead, we can regain momentum and be present for joy in our life." - Sally Helgesen, international best-selling author of, How Women Rise, Rising Together, The Female Advantage 
  "Trina makes the complex idea of living a life of purpose feel accessible. I could not agree more that the key to living your life in harmony is to understand yourself, your boundaries, and to protect your priorities. This book will show you how to do just that." - Jacki Zehner Founder, SheMoney and Co-Founder, Women Moving Millions 
  Learn more and join the harmony movement at trinaceleste.com

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  The Intel Trinity - How Robert...

  Michael S. Malone

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  Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age— told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.Often hailed the “most important company in the world,” Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventors of the microprocessor-the single most important product in the modern world-Intel today builds the tiny “engines” that power almost every intelligent electronic device on the planet.But the true story of Intel is the human story of the trio of geniuses behind it. Michael S. Malone reveals how each brought different things to Intel, and at different times. Noyce, the most respected high tech figure of his generation, brought credibility (and money) to the company’s founding; Moore made Intel the world’s technological leader; and Grove, has relentlessly driven the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, Internet, telecommunications, and the personal electronics revolutions.The Intel Trinity is not just the story of Intel’s legendary past; it also offers an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.With eight pages of black-and-white photos.

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  Rise of the Robots - Technology...

  Martin Ford

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  In a world of self-driving cars and big data, smart algorithms and Siri, we know that artificial intelligence is getting smarter every day. Though all these nifty devices and programs might make our lives easier, they're also well on their way to making "good" jobs obsolete. A computer winning Jeopardy might seem like a trivial, if impressive, feat, but the same technology is making paralegals redundant as it undertakes electronic discovery, and is soon to do the same for radiologists. And that, no doubt, will only be the beginning. 
   
  In Silicon Valley the phrase "disruptive technology" is tossed around on a casual basis. No one doubts that technology has the power to devastate entire industries and upend various sectors of the job market. But Rise of the Robots asks a bigger question: can accelerating technology disrupt our entire economic system to the point where a fundamental restructuring is required? Companies like Facebook and YouTube may only need a handful of employees to achieve enormous valuations, but what will be the fate of those of us not lucky or smart enough to have gotten into the great shift from human labor to computation? 
   
  The more Pollyannaish, or just simply uninformed, might imagine that this industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new devices of a new era. In Rise of the Robots, Martin Ford argues that is absolutely not the case. Increasingly, machines will be able to take care of themselves, and fewer jobs will be necessary. The effects of this transition could be shattering. Unless we begin to radically reassess the fundamentals of how our economy works, we could have both an enormous population of the unemployed-the truck drivers, warehouse workers, cooks, lawyers, doctors, teachers, programmers, and many, many more, whose labors have been rendered superfluous by automated and intelligent machines-and a general economy that, bereft of consumers, implodes under the weight of its own contradictions. We are at an inflection point-do we continue to listen to those who argue that nothing fundamental has changed, and take a bad bet on a miserable future, or do we begin to discuss what we must do to ensure all of us, and not just the few, benefit from the awesome power of artificial intelligence? The time to choose is now. 
   
  Rise of the Robots is a both an exploration of this new technology and a call to arms to address its implications. Written by a successful Silicon Valley entrepreneur, this is a book that cannot be dismissed as the ranting of a Luddite or an outsider. Ford has seen the future, and he knows that for some of us, the rise of the robots will be very frightening indeed.

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  Cryptocurrencies: A Beginner's...

  Bryan DeHart

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  Dive into the fascinating world of cryptocurrency with this comprehensive guide tailored for beginners. This podcast offers a clear and concise introduction to the complex world of digital currencies, demystifying topics such as blockchain technology, cryptocurrency mining, and market trends. With practical tips and actionable advice, listeners will learn how to navigate the crypto landscape, understand its potential risks and rewards, and even start mining cryptocurrencies. Whether you’re a curious newcomer or looking to build a solid foundation in crypto investing, this guide will empower you to make informed decisions in the ever-evolving digital economy.

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