D'autres livres qui pourraient vous intéresser

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  The Lean Enterprise - How...

  Obie Fernandez, Trevor Owens

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  The size of an organization and its ability to innovate are known  to have an inverse relationship. Small startups innovate quickly,  while large enterprises develop new products with a time to market  that is longer than the average person's job role. While many areas  of the economy are seeing limited growth, the startup community is  thriving, and large enterprises have taken notice. Among them, the  US Postal Service, General Electric, American Express, Lockheed  Martin, Sony, and others, are investing significant resources in  both training and infrastructure based on the concept of The  Lean Startup. Pioneered by Eric Ries and developed in Silicon  Valley, Lean Startup provides a structure for an entirely new way  of doing business.    The book will cover:    Enterprise Lean Startup  Innovation Lab  Corporate Venture Fund   Corporate Development  (Lean) Startup Tools     (Lean) Startup Metrics    This book will focus on methods, time tables, compensation,  financial investment, and case studies on successful enterprise  product development, the development innovation labs, corporate  venture arms, and acquisition & integration of startups

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  Your Marketing Sucks

  Mark Stevens

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  This BusinessWeek bestseller from esteemed marketing guru Mark Stevens is an entertaining and useful guide to improving the way businesses promote 
  themselves. Stevens attacks conventional strategies with infectious zeal, making it crystal clear that most companies might as well throw their money away. 
   
   In blunt, perfectly logical terms and through clear examples, Stevens shreds modern marketing and provides practical advice on how to fix the problems. 
  Among his pearls of wisdom are, “Be a skeptical SOB about every dollar you are spending,” and, “Get someone who can sell—and he doesn’t need to have 
  ‘salesperson’ in his title.” In no time, listeners will know how to spend their marketing dollars wisely and get a good return on their investment. 
   
   Whether you work for a small store or an international manufacturing conglomerate, Your Marketing Sucks. may be the most important book you ever read.

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  Cultura and Cash - Lessons from...

  Giovanna González

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  Money Lessons from the First Gen Mentor
  Cultura and Cash is a practical and jargon-free money guide to help you tackle your finances as a First Gen Latina. In this valuable book, The First Gen Mentor, Giovanna “Gigi” Gonzalez, uncovers cultural and systemic barriers First Gen face in their financial journey and provides actionable solutions on how to overcome them. Through storytelling and real-life examples, she’ll go into depth and explain best practices for creating a solid financial foundation through emergency funds, credit building, budgeting, debt payoff, and investing. 
  This book will improve your money mindset and give you the information you need to create financial success on your terms with family in mind. You will learn how to balance family expectations while prioritizing your own financial wellness and that money does not control you and limit you. Instead, it’s a powerful self-care tool you use to your advantage to support you and those you care about. Read this book and you will be empowered to take action and start designing a life you love.

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  How Successful People Win - Turn...

  John C. Maxwell

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  #1 New York Times bestselling author John C. Maxwell can teach you how to turn any situation into a winning experience. No one wins at everything they try. But any setback, whether professional or personal, can become a step forward with the right tools and mindset to turn loss into a gain. Drawing on nearly 50 years of leadership experience, Maxwell provides a roadmap for winning by examining the eleven elements that constitute the "DNA" of people who succeed in the face of problems, failure, and losses. Learning is not easy during down times. It takes discipline to do the right thing when something goes wrong. As John Maxwell often points out, experience itself isn't the best teacher; evaluating, understanding, and growing from your experience is. By examining how that process works, you can learn how to take risks and tackle challenges with a successful person's outlook. Derived from material previous published in Sometime You Win -- Sometimes You Learn.

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  Engine of Inequality - The Fed...

  Karen Petrou

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  The first book to reveal how the Federal Reserve holds the key to making us more economically equal, written by an author with unparalleled expertise in the real world of financial policy. 
   
   
   
  Following the 2008 financial crisis, the Federal Reserve's monetary policy placed much greater focus on stabilizing the market than on helping struggling Americans. As a result, the richest Americans got a lot richer while the middle class shrank and economic and wealth inequality skyrocketed. In Engine of Inequality, Karen Petrou offers pragmatic solutions for creating more inclusive monetary policy and equality-enhancing financial regulation as quickly and painlessly as possible. This groundbreaking book: presents practical ways America can and should tackle economic inequality with fast-acting results; provides revealing examples of exactly how bad economic inequality in America has become no matter how hard we all work; demonstrates that increasing inequality is disastrous for long-term economic growth, political action, and even personal happiness; discusses who shares the blame for our economic inequality; and much more. 
   
   
   
  Engine of Inequality is a must-listen for leaders, policymakers, regulators, media professionals, and all Americans wanting to ensure that the nation’s financial policy will be a force for promoting economic equality.

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  The Successful Career Toolkit -...

  Patrick Barr

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  As you progress in your career, you will face new challenges. From managing yourself, to managing processes, projects and people, what works for one situation may not work for another and you'll need to be able to develop and apply what you know in a different way.The Successful Career Toolkit is a helpful survival guide to keep on hand no matter where your career takes you. With focused, skill-based topics in three broad areas—managing yourself, managing tools and processes, and managing others—this audiobook uses tried-and-trusted coaching techniques to help you face any imaginable workplace challenge, from asking for a raise or managing a difficult conversation, to improving your presentation skills or giving constructive feedback to an employee.Written by experienced senior business leader, coach, and mentor Patrick Barr, this book does what it says on the tin—providing concise and empowering guidance on a range of essential business skills. With practical, interactive exercises throughout, The Successful Career Toolkit is a vital resource you will return to again and again as you progress in your chosen career.

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