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  The 22 Immutable Laws of Marketing

  Al Ries, Jack Trout

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  There are laws of nature, so why shouldn't there be laws of marketing? 
  As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

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  Lead from the Future - How to...

  Mark W. Johnson, Josh Suskewicz

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  We all know a visionary leader when we see one. They're bold and prophetic and at the same time pragmatic. They don't just promote change—they drive it, while inspiring and mobilizing others to do the same. Visionaries like Steve Jobs and Jeff Bezos possess a host of innate qualities that make them extraordinary, but what truly sets them apart is their ability to turn vision into action. 
   
   
   
  In Lead from the Future, Innosight's Mark W. Johnson and Josh Suskewicz introduce a new way of thinking and managing, called "future-back," that enables any manager to become a practical visionary. Addressing the many barriers to change that exist in established organizations, they present a systematic approach to overcoming them that includes: the principles and mindset that allow leadership teams to look beyond typical short-term planning horizons; a method for turning emerging challenges into the growth opportunities that can define an organization's future; a step-by-step approach for translating a vision into a strategic plan that teams can align around and commit to; and ways to ensure that visionary thinking becomes a repeatable organizational capability. As practical as it is inspiring, Lead from the Future is the guide you and your team need to develop a vision and translate it into transformative growth.

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  Art of Online Writing - The...

  Viola Cleveland

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  Art of Online Writing: The Ultimate Guide on the Best Writing Tips to Make Your Writing Better, Learn Expert Advice and Tips on How to Unlock Your Writing ProwessContent is king. You have probably heard this hundred of times already but it’s only because it is very true. Content is what would help you build a loyal list of following that would in turn generate the profits for you. But it is very hard to write content all the time. Even the most experienced writers say that they sometimes have a hard time getting started on writing. This audiobook will teach you all the important information you should know when writing content online. You will learn different strategies on how you can write for different platforms like blogs, websites, social media, or other platforms. You will also get an idea of some of the best content out there to inspire you when writing your own. It will also teach you some of the most common mistakes you need to avoid when it comes to grammar, punctuation, and usage mistakes. This audiobook will teach you about the following topics:- Website or Blog Design- Content is King- Tools For Brainstorming With Ease- Outlines and Mindmaps- Editing and Proofreading- Blogging For Your Business- Top 10 Tricky WordsThis audiobook will aim to make your writing more fun and enjoyable so that it can in turn increase your productivity. If you have more fun with it, it would make it easier for you to write your content/. If you want to learn more about successful writing tips, scroll up and click “add to cart” now.

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  Supply Shock - Economic Growth...

  Brian Czech

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  Politicians, economists, and Wall Street would have us believe that limitless economic expansion is the Holy Grail, and that there is no conflict between growing the economy and protecting the environment. Supply Shock debunks these widely accepted myths and demonstrates that we are in fact navigating the end of the era of economic growth, and that the only sustainable alternative is the development of a steady state economy.Starting with a refreshingly accessible, comprehensive critique of economic growth, the author engages readers in an enormous topic that affects everyone in every country. Publisher's Weekly favorably compared Czech to Carl Sagan for popularizing their difficult subjects; Supply Shock shows why.Czech presents a compelling alternative to growth based on keen scientific, economic, and political insights including:The "trophic theory of money"The overlooked source of technological progress that prevents us from reconciling growth and environmental protectionBold yet practical policies for establishing a steady state economy.Supply Shock leaves no doubt that the biggest idea of the 20th century – economic growth – has become the biggest problem of the 21st. Required reading for anyone concerned about the world our children and grandchildren will inherit, this landmark work lays a solid foundation for a new economic model, perhaps in time for preventing global catastrophes; certainly in time for lessening the damages.

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  Foolproof Hiring - Powerful...

  Brad Smart

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  In their book Foolproof Hiring, business leaders and hiring experts Brad Smart and Chris Mursau give readers an easy-to-follow instruction course in Topgrading. This nationally - known and time-tested hiring methodology has been a proven winner in finding A players for thousands of businesses for more than thirty years. 
   
  Smart and Mursau distill the key tenets of Topgrading -- a systematic and comprehensive process – into simple explanations of the most common hiring problems. Then they offer clear and practical solutions to each problem. Deploying an effective mix of narrative, anecdotes, third-party research and more, the authors bring real-life hiring scenarios into sharp focus while offering a clear path for hiring managers to jump-start their efforts to find and hire more high performers. 
   
  Any hiring manager – not just HR managers – can benefit from the tools and processes in Foolproof Hiring. It’s your key to streamlining your hiring so that you’re seeing fewer but better candidates so you can pack your team with A players. That’s a formula that’s better for you, your career, and your organization. Why settle for mediocre hiring methods when you can leverage the knowledge and experience of proven results in the world of finding and hiring top talent.

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  Ask John - Straight-talking...

  John Timpson

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  John Timpson CBE is one of the UK's most successful businessmen. He is Chairman of the eponymous high street cobblers, key cutters, engravers and watch repairers, with more than 1,300 branches throughout the UK and Ireland and a turnover of £180m.
  John is hugely admired across the business world for the 'Upside Down Management' techniques that put the growth of the business in the hands of its employees – or of John's colleagues, as they are called.
  John's Daily Telegraph column, 'Ask John', has been dispensing straight-talking, no-nonsense business advice for more than five years. This book collects and expands the very best from that column for the first time.
  From why low cost will never be a real substitute for proper customer service to the etiquette of employing interns, John's honest, common-sense business advice should be required reading for anyone running a business – whatever the size.

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