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Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere  Focus Groups Don'ts  The More You Say, the Less People Hear &  Seeing the Forest Around the Falling Trees.

Durée: environ 2 heures (01:36:07)
Date de publication: 01/04/2006; Abridged; Copyright Year: — Copyright Statment: —

• Business et Économie