Value Stacking

Ethan Rodriguez

Traduttore A AI

Casa editrice: Publifye

Sinossi

"Value Stacking" presents a comprehensive approach to boosting sales and customer satisfaction by strategically enhancing the perceived value of your offerings. This book explores how businesses can transform their sales strategies through techniques like value layering, where complementary products are bundled to amplify benefits, and incentive engineering, which uses carefully selected rewards to motivate purchases. It also delves into perceived pricing manipulation, emphasizing the importance of transparently highlighting value rather than simply manipulating costs. The book uniquely integrates marketing, psychology, and finance principles to provide a holistic system for crafting irresistible offers. By understanding consumer behavior and cognitive biases, businesses can create deals that resonate with customer needs and desires. For example, the book shows how presenting pricing in a way that emphasizes value, rather than just focusing on cost, can significantly impact purchasing decisions.

The book begins by laying the groundwork with foundational principles of value perception and consumer behavior. It then moves into the core components of value layering, incentive engineering, and perceived pricing manipulation, providing detailed strategies and real-world examples for each. Finally, it demonstrates how to integrate these strategies into a cohesive sales system, optimizing the entire customer journey to maximize value perception, and concludes with practical templates and case studies to guide implementation.

Disponibile da: 03/03/2025.

Lunghezza di stampa: 105 pagine.

Economia e management

Altri libri che potrebbero interessarti

Understanding DeFi - The Roles...

Alexandra Damsker

Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area both risky and murky. In this practical book, experienced securities attorney Alexandra Damsker explains DeFi's role in both blockchain and finance. 
 
 
 
Ideal for developers looking to build decentralized applications (DApps), this book compares DeFi to traditional bank-led fintech and explains why DeFi is exploding in interest and popularity. You'll explore the growing array of DApps and platforms in various categories, including their benefits and drawbacks, and learn how DeFi tools work together from the perspective of both users and developers. 
 
 
 
With this book, you will learn how DeFi fits into the blockchain and fintech worlds; understand why it's important to move beyond the banking system; explore the tools for building a useful, functional DeFi application; and learn the risks, benefits, regulatory concerns, and unresolved issues in this nascent and fast-growing industry. You'll also see which technologies are well-positioned to be incorporated into DeFi blockchains in the near future and assess your own risk level to determine which strategies are most appropriate.

Mostra libro

Airbnb Analytics: How to...

AHMED MUSA

Airbnb Analytics: How to Optimize Your Listing for More Bookings.

Mostra libro

22 Ideas About The Future

Benjamin Greenaway, Stephen...

This collection of provocations from the think tank Cybersalon brings together a blend of near-future speculative fiction and non-fiction commentary from leading experts in the fields of health, community, retail, and money. Together, they shine a light behind the cornerstones of our lives to reveal the unexpected and invite you to cast your critical eye on technology and its effect on society. Be prepared for warnings and inspirations from those who speculate about the future and those who make it a reality. 
"The shards from a score of Black Mirrors reflecting future truths, as only fiction can." Charles Arthur, author of Social Warming: How Social Media Polarises us all 
"Challenging and lively, these short stories will inspire readers to give more thought to the surprising risks and opportunities of pervasive technologies." David Wood, Futurist and author of Vital Foresight 
"These stories will stop you in your tracks, make you think and spur you into action!" Jana Hlistova, Founder of The Purse, Host of The Purse Podcast 
"When the Western population is lost in a fantasyland of algorithms and abstractions, the 22 tales of speculative fiction in this book are able to provide unique and subversive insights into our possible futures." Richard Barbrook, author of Imaginary Futures 
"If visions are futures for the heart, here we have much heartfelt foresight into how our lives, our relationships, and our selves, are being transformed by data-fication. These futures feel personal, as they should." Tracey Follows, futurist and author of The Future of You

Mostra libro

The Selfish Servant -...

Antonio McBroom

From humble beginnings in the rural South to becoming a Morehead-Cain scholar at UNC-Chapel Hill, Antonio McBroom was always determined to achieve his C.E.O. dream of Creating Extra • Ordinary life. The only thing he didn’t expect was that a minimum wage ice cream scooping job would lead him there.
Presented with a chance to franchise his own Ben & Jerry’s, McBroom “scooped his way” to the top before co-founding his company, Primo Partners, in 2008. Within 15 years, he grew a single scoop shop from $200K per year to a vast enterprise that drives over $20 million annually. Primo now runs 25+ businesses with McBroom at the helm, including Starbucks cafés, coaching services and real estate development.
Through his multi-unit, multi-brand and multi-state empire, McBroom Created the Extra • Ordinary life he dreamed of, transforming his family and community in the process. In The Self•ish Servant, a hybrid memoir and business guide, McBroom shares the story behind his aspirational ascent.
Based on his own seven principles—Tenacity, Self-Awareness, Passion, Focus, Communi-Keys, Boss Time and Gratitude—The Self•ish Servant teaches other entrepreneurs and leaders-of-tomorrow to organize their impact through revolutionary service.
At its heart is McBroom’s counterintuitive secret to success: being “self•ish” is what helps us serve others even better.
With lessons on franchising, retail, real estate development, public speaking, servant leadership and everything in between, The Self•ish Servant establishes McBroom as a visionary new voice in business—and a one-stop-shop for all things needed to create an extraordinary life.

Mostra libro

Fundamentals of Prosperity

Roger Babson

What these principles are and whence they come to us. "The fact is, we have become crazy over material things. We are looking only at the structure above ground. We are trying to get more smoke from the chimney. We are looking at space instead of service, at profits instead of volume. With our eyes focused on the structure above ground, we have lost sight of those human resources, thrift, imagination, integrity, vision and faith which make the structure possible. I feel that only by the business men can this foundation be strengthened before the inevitable fall comes."

Mostra libro

Presentations

Harvard Business Review

Feeling stressed about your upcoming presentation? Whether you're nervous about how you'll organize your thoughts or how you'll articulate them on the big day, Presentations provides the quick guidelines and expert tips you need to: 
 
 
 
● Craft your message 
 
 
 
● Prepare and rehearse effectively 
 
 
 
● Engage your audience 
 
 
 
● Manage Q&A sessions 
 
 
 
Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly listen to and apply, for ambitious professionals and aspiring executives—from the most trusted source in business.

Mostra libro