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Sinopsis

"Company Culture" explores the critical intersection of globalization, organizational behavior, and cross-cultural management in today's multinational business landscape. This comprehensive guide examines how company cultures adapt and evolve across borders, offering insights into the delicate balance between local cultural norms and a cohesive organizational identity. The book highlights the influence of national cultural traits on workplace dynamics, emphasizing the importance of cultural intelligence in fostering productive, diverse workplaces.   
Structured in three main sections, the book progresses from foundational concepts to real-world case studies and practical strategies. It draws on empirical research and interdisciplinary perspectives to provide a nuanced understanding of cultural dimensions in business contexts. One intriguing insight is the impact of cultural factors like individualism vs. collectivism on decision-making processes and leadership styles across different countries. The book also explores the challenges of maintaining a unified company culture in multinational corporations, offering actionable approaches to building inclusive, high-performing teams.   
What sets "Company Culture" apart is its balanced approach to the ongoing debate between global standardization and local adaptation in international management. By combining theoretical frameworks with engaging narratives and practical applications, the book equips readers with the knowledge and tools to navigate the complexities of modern international business, making it an invaluable resource for managers, HR professionals, and students alike.

• Empresa y economía