Maison d'édition: BookRix
Every day there are events where one can have a different opinion. Therefore, I would like to present a more differentiated view in this book. I'll leave it up to you as a reader to decide how you feel about it.
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash—including copywriters, freelancers, and entrepreneurs.In this book, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.You'll also discover the universal hidden structure behind all persuasive copy; how to avoid the most common copywriting mistakes; a simple technique for writing copy that's easy to read; how to write powerful short copy for social media; sample headlines, bullet points, and openings; and much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.Voir livre
This one-of-a-kind recording of Napoleon Hill’s life-changing philosophy is narrated by his grandson, Dr. J.B. Hill. Everything you desire is within your reach, if you learn to tap the miraculous power that lies within your own personality. Success belongs to those lucky people who are blessed with successful personalities. With these outstanding human beings, success is a daily miracle, a way of life, a habit. Businesspeople, preachers, doctors, soldiers, artists—people in every walk of life—are learning to achieve their goals, to overcome all obstacles to their success, to live the life they want, through the miraculous power of the successful personality. You can be one of these people. Napoleon Hill, world-famous author, associate of great and successful people from Andrew Carnegie to Franklin D. Roosevelt, lifelong teacher of the open secrets of success, can give you this knowledge and power.Voir livre
It All Began with Bitcoin! The revolution is now unstoppable! Which cryptocurrency will become the new dollar? The market of cryptocurrencies has now reached over 350 billion dollars in evaluation. It is a remarkable achievement since now this industry is bigger than McDonald's and Pepsi. If this phenomenon could be left outside the media a few years ago, now it is impossible to deny that there is a true revolution in the act. If you have never heard about the term "cryptocurrency", you might be wondering what it is. A popular definition states that a cryptocurrency is a currency that operates trough a decentralized system (the blockchain), is anonymous for the most part and it is not backed up by physical coins. It is easy to understand why so much attention is going into this space, especially since Bitcoin crossed 10,000$ in November. The general public, however, often is not aware of the fact that there are more than 1300 cryptocurrencies in circulation and that most of the are going to disappear in the next few months. There is this aura around cryptos that either showcase the next "big thing" or the quintessence of evil. In reality, as it happens most of the time, the truth stands in the middle. It is true that there are projects based on the blockchain that are scams, but this does not mean to underestimate the value of cryptos like Bitcoin, Ethereum, Litecoin, and Neo, just to name a few of the meaningful applications that have seen the light in the past two years. With his flawless style and his profound knowledge, Corey managed to put together a simple yet efficient approach to introduce people to the world of blockchain and cryptos.Voir livre
This book relates to everyone who has ever been frustrated by Customer service, or the lack of focus on employees and Customers over the years. Ultimately, this book will appeal to CEOs, business owners, customer service professionals, or anyone who is trying to learn more about why their own organization is not functioning as they envision. Not since the second industrial revolution has business seen such change going on at once. In the past 30 years we have seen the technology revolution, but today we have a poor economy, worker frustration, social media and the millennial generation impacting business in new ways. There is an external power shift happening in business as customers are taking companies' brand messages away from marketing and PR. Trust of businesses is at or near an all time low. Internally, CEOs seek to understand their customers at all levels as they have a workforce who not only wants to provide that understanding, they are demanding it. There is change in the air. This book provides insights into how customers are changing the landscape of business and what businesses needs to do to respond in today's business world. We will review the current state of business, then provide answers to the new world we will experience. Whether we realize it or not, the revolution in business is upon us.Voir livre
Sixty to eighty percent of our first impression of another person speaking is solidified within the first 4 minutes of their communication. In fact, studies have shown that up to 93% of our perception of that speaker is based solely on the delivery of their message, with the words being secondary. The Pin Drop Principle is a step-by-step master class for managers at all level wishing to become a more confident, credible and engaging communicator-no matter the audience, no matter the message. Authored by founders of one the of the most groundbreaking communication skills training firms in the world-Pinnacle Performance Company-The Pin Drop Principle introduces readers to the same set of performance-based delivery techniques relating to body language, vocal quality and intention that professional actors (and great communicators) have used successfully for centuries, and which Pinnacle teaches to more than 3,000 professionals every year. The Pin Drop Principle and the Pinnacle Method approaches the concept of effective communication from a unique angle: it focuses on the importance of putting passion and purpose behind your words by using the actor and presenter's secret weapons: objective and intention. The only way to be truly engaging when you are communicating is to clearly identify your objective and activate your intention to give your message meaning and relevance for the recipient--so that they walk away knowing why your message is important and what is in it for them. The more proficient communicators are at focusing on objective and intention the more successful they will be when communicating-in business and in life. Using each of its chapters as individual "building blocks," The Pin Drop Principle empowers managers with the essential tools required for effective communication. Topics include vocal dynamics, gestures and movements, storytelling, and other cornerstones of communicating well. Accessible to anyone who routinely needs to present their ideas, convey feedback effectively, conduct difficult conversations, and persuade others--from first level managers to seasoned executives-The Pin Drop Principle is a must-read.Voir livre
The scholarly book proposal may be academia's most mysterious genre. You have to write one to get published, but most scholars receive no training on how to do so—and you may have never even seen a proposal before you're expected to produce your own. The Book Proposal Book cuts through the mystery and guides prospective authors step by step through the process of crafting a compelling proposal and pitching it to university presses and other academic publishers.Laura Portwood-Stacer, an experienced developmental editor and publishing consultant for academic authors, shows how to select the right presses to target, identify audiences and competing titles, and write a project description that will grab the attention of editors—breaking the entire process into manageable tasks. The book features over fifty time-tested tips to make your proposal stand out; sample prospectuses, a letter of inquiry, and a response to reader reports from real authors; answers to dozens of the most common questions about the scholarly publishing process; and much, much more.Whether you're hoping to publish your first book or you're a seasoned author with an unfinished proposal languishing on your hard drive, The Book Proposal Book provides honest, empathetic, and invaluable advice on how to overcome common sticking points and get your book published.Voir livre
