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  Business Development Explained

  Can Akdeniz, IntroBooks Team

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  You may hear the term - business development - bandied about in the business world. But if someone says "I work in business development" what exactly does that mean? Business development is a somewhat fluid term and if you ask ten different people, you may get ten different definitions. Nonetheless, as we move through this book we will try to develop a basic understanding of business development.

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  Leading Loyalty - Cracking the...

  Sandy Rogers, Leena Rinne, Shawn...

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  In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. 
  To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? 
  Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. 
  Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and:Make warm, authentic connectionsAsk the right questions and listen to learnDiscover the real job to be doneTake ownership of the customer’s issueFollow up and strengthen the relationshipShare insights openly and kindlySurprise people with unexpected extrasModel, teach, and reinforce these essential behaviors through weekly team huddles 
    
  It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof. 
  Discussion questions and exercises available in the audiobook companion PDF download.

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  Between Grit and Grace - How to...

  MD Sasha Shillcutt

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  Women need to know it's okay to be kind and assertive. Between Grit and Grace will show you that success comes when you are comfortable living in the space between grit and grace—grit meaning being resilient and taking charge of your life (socially-acceptable masculine attributes), and grace meaning showing others mercy (socially-acceptable feminine trait). Author Sasha Shillcutt, MD, will explain how to give yourself permission to disappoint nice people (and know that you are still a nice person anyway). You'll learn how to stop apologizing for showing your strength and grit, and embrace your grace, too. This is where personal peace lives. 
   
   
   
  Dr. Shillcutt taught herself how to be a gritty, grace-filled leader and live authentically. Now, she wants to help other women be brave enough to do the same. Her passion is empowering and encouraging women to be brave enough in their professional and personal lives. She believes women cannot be too brave, too kind, too strong, too smart, too funny, too beautiful, or too authentic. 
   
   
   
  Using real-life stories, the book explains how women can be feminine and formidable. Leadership and lipstick are not mutually exclusive. You'll realize you can be bossy and caring, fearless and vulnerable, relentless and forgiving, smart and humble—and make it to the top.

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  Character - What Contemporary...

  Gerard Seijts, Kimberley Young...

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  Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead — whether in the public, private, not for profit, or education sectors — a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance.
  		 
  Character: What Contemporary Leaders Can Teach Us about Building a More Just, Prosperous, and Sustainable Future provides an exceptional opportunity to become a better leader by applying the extraordinary yet down-to-earth insights from the authors’ accessible scholarship and interviews with truly distinguished leaders whose lessons on building stronger societies through character-based leadership are moving, powerful, and evergreen.

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  ACCELERATED LEARNING - A...

  Justin Ryan

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  This book will introduce you to the fantastic world of accelerated learning.Here’s what you’ll discover:Memory-boosting exercises for your brainA training plan for improving your attention and focusTechniques for mastering the skill of speed readingTime management techniques to make time for learningProven tips for learning a new skill as fast as humanly possible! 
  Going through the book may take some time, but it will be one of the best time investments you’ve ever made. Improving your memory and accelerating your learning will make literally everything easier: studying, developing job-related skills, becoming good at your hobbies, and keeping your entire life organized.

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  The B2B Selling Guidebook

  Jim Irving

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  The B2B Selling Guidebook is a practical, concise and easy to follow guide to Business to Business selling.  The author has taken the most important lessons he has learned in a successful career now exceeding 43 years in B2B and high end ‘Enterprise’ sales and sales leadership roles.  He sets these lessons out for you to quickly and easily understand, without going through the pain he had to experience in learning them!  With examples taken directly from his career, from the early stages all the way to senior corporate executive and managing director/CEO roles, the book delivers powerful lessons on the reality of selling that can be applied immediately!  Are you new to B2B Selling?  Or highly experienced and wanting a powerful refresh?  Or just interested in the reality of the world of business?  Then this is the book for you.  The author has represented a broad range of international corporates and also a large number of startups that he has supported in more recent years.  He has operated in many industries and sectors and across the world.  Here are just three of the many quotes on the author from industry leaders - "His no-frills, straightforward and ethical approach to building a world-class sales organization is something to this day that I not only admire but also strive to emulate."  David Rode. Former Senior Vice President, International Operations, Information Builders Inc (IBI).  "The selling process offers a peep-hole into the human condition.  In this book, Jim helps the salesperson see reality, develop insights and then, most of all, add long-term value to the client-supplier relationship."  Bob Bishop, former Chairman & CEO, Silicon Graphics, Inc.  "A key objective for any company is revenue growth.  Jim Irving is one of the select band of individuals with a long track record of making a real difference where it matters most - the bottom line."  Jim Green, CEO and Co-Founder, Spartan Solutions.  Visit b2bsellingguidebook.com for more information.

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