Other books that might interest you

• 

  The Invisible Touch - The Four...

  Harry Beckwith

  • 0
  • 0
  • 0

  Business Week and New York Times best-selling author Harry Beckwith is one of the world's most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry--what he calls the "invisible touch." With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book.

  Show book

• 

  The Stellenbosch Mafia - Inside...

  Pieter du Toit

  • 0
  • 0
  • 0

  About 50km outside of Cape Town lies the beautiful town of Stellenbosch, nestled against vineyards and blue mountains that stretch to the sky. Here reside some of South Africa's wealthiest individuals: all male, all Afrikaans – and all stinking rich. Johann Rupert, Jannie Mouton, Markus Jooste and Christo Weise, to name a few.
  Julius Malema refers to them scathingly as 'The Stellenbosch Mafia', the very worst example of white monopoly capital. But who really are these mega-wealthy individuals, and what influence do they exert not only on Stellenbosch but more broadly on South African society?
  Author Pieter du Toit begins by exploring the roots of Stellenbosch, one of the wealthiest towns in South Africa and arguably the cradle of Afrikanerdom. This is the birthplace of apartheid leaders, intellectuals, newspaper empires and more.
  He then closely examines this 'club' of billionaires. Who are they and, crucially, how are they connected? What network of boardroom membership, alliances and family connections exist? Who are the 'old guard' and who are the 'inkommers', and what about the youngsters desperate to make their mark? He looks at the collapse of Steinhoff: what went wrong, and whether there are other companies at risk of a similar fate. He examines the control these men have over cultural life, including pulling the strings in South Africa rugby.

  Show book

• 

  Before The Big Bang - The Origin...

  Laura Mersini-Houghton

  • 0
  • 0
  • 0

  A revolutionary new account of our universe’s creation—and a breathtaking exploration of the landscape from which we sprang—from one of the world’s most celebrated cosmologists 
  What came before the Big Bang, and what exists outside of the universe it created? Until recently, scientists could only guess at what lay past the edge of space-time. However, as pioneering theoretical physicist Laura Mersini-Houghton explains, new scientific tools are now giving us the ability to peer beyond the limits of our universe and to test our theories about what is there. And what we are finding is upending everything we thought we knew about the cosmos and our place in it. 
  Mersini-Houghton is no stranger to boundaries—or to pushing through them. As a child growing up in Communist Albania, she discovered a universe beyond her walled-off world through the study of math and science, and through music. As a female cosmologist in a male-dominated field, she transcended the limits that society and her profession tried to place on her. And as a trailblazing researcher, she helped to revolutionize the study of our universe by revealing that, far from living in a cosmic Albania, with a world that ends at its borders, we are part of a larger family of universes—a multiverse—that holds wonders we are only beginning to unlock. Mersini-Houghton’s groundbreaking research suggests that we sit in a quantum landscape whose peaks and valleys hide a multitude of other universes, and even hold the secret to the origins of existence itself. Recent evidence has revealed the signatures of such sibling universes in our own night sky, confirming Mersini-Houghton’s theoretical work and offering humbling evidence that our universe is just one member of an unending cosmic family. 
  The incredible scientific saga of one woman’s mind-expanding journey through the multiverse, Before the Big Bang will reshape our understanding of humanity’s place in the unfathomable vastness of the cosmos. 
  Supplemental enhancement PDF accompanies the audiobook.

  Show book

• 

  José Martí - A Revolutionary...

  Alfred J. López

  • 0
  • 0
  • 0

  “The one and only book that treats the nineteenth-century Cuban figure José Martí as a human instead of an idol, an apostle, or an unblemished personality.” —Tom Miller, author of Revenge of the Saguaro   José Martí (1853–1895) was the founding hero of Cuban independence. In all of modern Latin American history, arguably only the “Great Liberator” Simón Bolívar rivals Martí in stature and legacy. Today he is revered by both the Castro regime and the Cuban exile community, whose shared veneration of the “apostle” of freedom has led to his virtual apotheosis as a national saint.   In José Martí: A Revolutionary Life, Alfred J. López presents the definitive biography of the Cuban patriot and martyr. Writing from a nonpartisan perspective and drawing on years of research using original Cuban and U.S. sources, including materials never before used in a Martí biography, López strips away generations of mythmaking and portrays Martí as Cuba’s greatest founding father and one of Latin America’s literary and political giants, without suppressing his public missteps and personal flaws. In a lively account that engrosses like a novel, López traces the full arc of Martí’s eventful life, from his childhood and adolescence in Cuba, to his first exile and subsequent life in Spain, Mexico City, and Guatemala, through his mature revolutionary period in New York City and much-mythologized death in Cuba on the battlefield at Dos Ríos. The first major biography of Martí in over half a century and the first ever in English, José Martí is the most substantial examination of Martí’s life and work ever published.  “The life, the history and the facts are all here in López’s volume.” —The Washington Post

  Show book

• 

  HOPE for the Alzheimer's Journey...

  Carol B. Amos

  • 0
  • 0
  • 0

  “A useful, step-by-step guide for anyone new to caring for those with Alzheimer’s.” —Library Journal  H.O.P.E. for the Alzheimer’s Journey equips Alzheimer’s caregivers with knowledge, tools, and advice for their difficult road ahead. Author Carol B. Amos incorporates her own experience—including her family’s email correspondence illustrating how they coped during this particular challenge.   Amos also introduces The Caregiving Principle™: a simple approach that provides a deeper understanding of a person with Alzheimer’s disease and a framework for the caregiver’s role. She provides examples of how The Caregiving Principle™ helped her connect with her mother. H.O.P.E. for the Alzheimer’s Journey encourages caregivers to take care for themselves and provides inspiration for a less stressful, more rewarding journey.

  Show book

• 

  A Cop's Life - True Stories from...

  Randy Sutton

  • 0
  • 0
  • 0

  After September 11, 2001 Las Vegas Police Sergeant Randy Sutton began soliciting writing from law enforcement officers-his goal being to bridge the gap between the police and those they serve, with a book that offers a broad and thoughtful look at the many facets of police life.  Hundreds of active and former officers responded from all over the United States: men and women from big cities and small towns, some who had written professionally, but most for the first time. Sutton culled the selections into five categories: The Beat, Line of Duty, War Stories, Officer Down, and Ground Zero. The result is True Blue, a collection of funny, charming, exciting, haunting stories about murder investigations, missing children, bungling burglars, car chases, lonely and desperate shut-ins, routine traffic stops, officers killed in the line of duty, and the life-changing events of September 11.  Here, officers reveal their emotions-fear and pride, joy and disgust, shame and love-as they recount the defining moments of their careers.  In these stories, the heart and soul behind the badge shines through in unexpected ways. True Blue will change the way we think about the deeply human realm of police service.

  Show book