Marketing Skills for Product Managers - How Product Managers Can Use Marketing to Make Their Product a Success

Dr. Jim Anderson

Synopsis

At the heart of what it means to be a product manager lies the ability to market your product. No matter if you are trying to get people inside of your company to provide you with the resources or funding that your product needs in order to get out the door or if its customers that you are after, you've got to be able to paint a picture of your product that makes people want it.

What You'll Find Inside:

PRODUCT MANAGER MARKETING MISTAKES
HOW TO USE WEB 2.0 TO BE A BETTER PRODUCT MANAGER
HOW PRODUCT MANAGERS CAN GET BETTER AT CREATING POWERPOINT SLIDES
PRODUCT MANAGERS & THE SECRET OF THE COLOR WHEEL

Product managers are not perfect and when it comes to marketing our product we do make mistakes. However, the key is to learn from both our mistakes and the mistakes that other product managers have made in order to ensure that we won't be repeating them. Not making mistakes is even more important now that the Web 2.0 has arrived. Everything that we do in terms of marketing our product can now be instantly seen by the rest of the world.

When we meet with customers, we present out product in the best light possible. More often than not we use either PowerPoint or Keynote slides to do this. However, have any of us ever gotten any training on how to make really good slides? If not, then we should seek it out in order to help our products. How our products look on those slides is key to getting a customer to want the product. This means that we need a basic understanding of the color wheel and how different colors either work together – or don't!

When economic times get tough, inside of your company they are going to be looking for people who can help the company out. This is the time for a product manager to step up and show the company how his or her product can positively impact the company's bottom line. One way to go about making this happen is to create a website for your product that actually works and is not just another online advertising brochure.

For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at:

www.TheAccidentalPM.com

Durée: 39 minutes (00:39:18)
Date de publication: 01/01/2014; Unabridged; Copyright Year: 2014. Copyright Statment: —

Business et Économie