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  Cruachan - The Hollow Mountain

  Marian Pallister

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  A history of the Scottish power station constructed inside Ben Cruachan beginning in 1959, and its effect on the nearby community. “Cruachan!” was the battle cry of the Campbells. In the early 1960s, the invasion of the 3,000 men who hollowed out Argyll’s noblest and highest mountain as part of a massive hydroelectric project could have annihilated the local community. Instead, the people of Loch Awe, Dalmally, and Taynuilt welcomed the invaders, embraced the project and emerged the winners. Fifty years on, an integrated community still lives under the Hollow Mountain, and the cry “Cruachan!” signifies a Scottish success story. In this book, based on interviews, media reports, court reports, and film archive material, Marian Pallister tells the story of the project—featuring the extraordinary experience of those who worked on the mountain as well as the effects on the local community of one of the biggest civil engineering projects ever to have been undertaken in Scotland. She also considers the long-term effects of the project, looking at how the community was changed by the experience.

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  The Elements of Ornithology

  William Ruschenberger

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  The Elements of Ornithology is one of seven in a Series of First Books of Natural History Prepared for the Use of Schools and Colleges. This succinct little textbook from 1845 presents an introduction to ornithology. The information, albeit not current, is still interesting and of use as a general overview of bird biology and classification. The author was a surgeon in the U.S. Navy and president of the Academy of Natural Sciences. (Summary by A. Gramour)

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  Unfiltered Marketing - 5 Rules...

  Stephen Denny, Paul Leinberger

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  Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.“Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddyYou can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

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  Javascript - Javascript Front...

  Andy Vickler

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  Gain a deep understanding of front-end programming using JavaScript with this handy book! 
  Are you interested in learning front-end development with JavaScript? Then you have chosen the right book. 
  Front-end development is all about the browser and putting your applications out there to the biggest possible audience. This guide will walk you through the concepts you need to know for front-end development. 
  Focusing on React JS, this guide is aimed at those who already have a programming background and some experience in programming for the web but need to brush up on their skills and learn new ones. 
  In this book, you will: 
  ·      Learn how to set up your React JS environment. 
  ·      Discover what ReactJS is all about. 
  ·      Read in depth about the React JS components.  
  ·      Find out about the React JS props, state, and lifecycle. 
  ·      Investigate React JS forms, events, and refs. 
  ·      Learn about React JS Keys. 
  ·      Understand the React JS Router. 
  ·      Explore React JS Flux and animations. 
  ·      Learn about React JS Higher Order Components. 
  ·      And so much more! 
  This book will provide you with  plenty of examples along the way, and each chapter is self-contained, discussing the concepts and the APIs as you learn your way around React JS and how to use it.  
  By the end of the guide, you will have a deep understanding of how to build your website and web applications with ease. So, what are you waiting for? Don’t waste time!

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  Astrophysics and the Middle Way

  Vic Mansfield

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  The parallels between science and mysticism are explored as Mansfield, a professor of physics and astronomy at Colgate University, speaks of how he as a physicist has been influenced by exposure to eastern philosophical systems, especially Buddhism.

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  Stop Carrying the Weight of Your...

  Andrea Wildenthal Hanson

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  Make your own rules for weight loss instead of breaking someone else’s! Losing weight doesn’t have to mean sacrificing happiness–especially when you want to do what’s best for your body and your MS. If you’re ready to make your health a top priority and find your individual answer to healing your body then Stop Carrying the Weight of Your MS is an essential piece of the puzzle. Losing weight is a known solution to slowing multiple sclerosis progression and making symptoms more manageable. But diets can be very complex and restrictive, leaving people to feel lacking and like they’re failing at staying healthy. The good news is losing weight doesn’t have to be like that. Diagnosed with multiple sclerosis in 2000, Hanson found the key to lasting lifestyle change is making personally meaningful decisions. Building on books like Terry Wahls’ The Wahls Protocol, and other MS diet books, Hanson moves beyond intense diets and regimens to help her readers create a new way of eating that is sustainable and customizable.

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