
Prospecting for New Clients - An Essential Sales Warrior's Survival Guide
Dave Kahle
Publisher: Career Press
Summary
There is probably no task in the world of sales that causes more sleepless nights, sweaty palms, and frustrated salespeople, sales executives, and business owners than acquiring new customers. The vast majority of salespeople would prefer to never have to call on a prospect. The process is fraught with rejection, frustration, and wasted time and effort.