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Summary

LinkedIn is considered the world's largest professional network on  the Internet with more than 90 million members in over 200  countries and territories, and many still falsely consider it  "social media". This book shows the reader how to execute  networking strategies and processes, and ultimately secure deals  and maximize leverage using your LinkedIn account. Unlike many  others of its kind, this book is not exclusively a  how-to, instructional guide, but rather part conceptual, part  autobiographical, and part technical.  It will include the  author's and his clients' success stories which are proof of these  techniques' effectiveness.       The book advises readers how to:    Make Better Introductions  Spur Effective Network Growth  Project the Right Message  Map Your Real Network  Seek Targeted Introductions    The book delivers the understanding necessary to map networks,  stimulate word of mouth, and leverage unparalleled business  intelligence to close deals. It answers the question, "how does  social media work for business?" starting with the answer that  LinkedIn is not, in fact, social media at all but belongs in a  category all its own. This book cuts through the noise in the  crowded social media world with practical applications and explains  why all professionals should embrace LinkedIn.

Duration: about 6 hours (05:46:00)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics