Utopia Brands - The Path to Growth AND Impact

Benoit Beaufils, Subodh Deshpande

Summary

Utopia Brands makes the case for a reinvention of the discipline of branding, away from the shallow marketing tools invented in the 60s. It outlines an approach of “deep” branding that puts the development of a brand “Utopia” at its core, complemented by 3 tools: transparency, abundance and community. An approach that turns branding into a leadership tool, and equips CMOs and CEOs with the thoughtware necessary to make positive impact on the world, and grow their business.

Available since: 05/18/2023.

Print length: 164 pages.

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