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Summary

Existing customers are the key to ongoing business growth.   They are the people who already know you and buy from you.   However, in the constant pursuit of growth, they are often taken  for granted as businesses chase after more customers.  The  cycle of customers becomes a downward spiral as more existing  customers, the easiest and least expensive sale, leave than are  acquired.   A fundamental shift needs to take place in the way businesses  view and treat their existing customers.  Rather than being  taken for granted, the current customer base needs to be seen as  one of a companys most valuable assets.  The Hidden Power of Your Customers helps  business leaders build on the basics and presents the four key  parts for keeping and achieving growth from existing  customers. The Hidden Power of Your  Customers shares practical steps, inspirational stories,  and real-world examples that help leaders of businesses grow their  companies by creating a customer strategy that keeps customers  coming back for more.  The four key parts are:    Relevant Marketing  Orchestrated Customer Experience  Customer-Focused Metrics  Killer Customer Service

Duration: about 8 hours (08:27:08)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics