Infinite Possibility - Creating Customer Value on the Digital Frontier

B. Joseph Pine II, Kim C. Korn

Sinopse

Discover how to provide experiences for your customers that combine the real with the virtual.

Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.

Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment.

Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?

Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.

Follow them out onto the digital frontier to discover the opportunities that abound for your business.

“This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association

“Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

Disponível desde: 01/08/2011.

Comprimento de impressão: 289 páginas.

Negócios e Economia

Outros livros que poderiam interessá-lo

Compassionate Capitalism - How...

Marc Benioff, Karen Southwick

The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.

Ver livro

Happy Money: The Essential Guide...

Barry Hawthorne

Happy Money: The Essential Guide to Attracting Money, Learn Effective Ways You Can Attract  Money to Achieve Financial ProsperityMost of us just go with the flow without any thought as to what we really want out of life. We've become so used to living without any premeditation that we become victims of our own condition. We work because we have to. Whatever life throws out, some of us just goes with the flow without attempting to fight back. Everything in our life is a consequence of what we understand, what we experience and how we interact with our awareness.If you have a goal of becoming a millionaire in 5 years, but you're only spending only 5 minutes of your time every day towards achieving this goal, chances are that it would be quite impossible to achieve this goal you set for yourself. Whatever goal you have in mind, you have to be able to recognize and see it clearly so you can focus on the steps you have to take to achieve it. You have to take actions to manifest your goals.This audiobook will teach you the foundations of manifestations and your mind's built-in power to produce whatever you prefer. It will show you how to explore your own awareness so you can realize your full potential and believe that achieving your goals and dreams is possible.In this audiobook, you will learn about the following:- The Importance of Recognizing- What Do You Have To Offer- Things That Hold You Back- Intentions- Steps to Bringing WealthEveryone of us shares the same inside source but the difference is some people are more aware and cognizant of it than others. But if you are willing to learn and explore the unknown, you will be well in your way towards attracting your deepest desires.If you want to learn more about how you can use manifestations to fulfill your ambitions and the purpose of your life, scroll up and click "add to cart" now.

Ver livro

The Finance Curse - How Global...

Nicholas Shaxson

An “artfully presented [and] engaging” look at the insidious effects of financialization on our lives and politics by the author of Treasure Islands (The Boston Globe). 
 
How didthe banking sector grow from a supporter of business to the biggest business in the world? Financial journalist Nicholas Shaxson takes us on a terrifying journey through the world economy, exposing tax havens, monopolists, megabanks, private equity firms, Eurobond traders, lobbyists, and a menagerie of scoundrels quietly financializing our entire society, hurting both business and individuals. 
 
Shaxson shows how we got here, telling the story of how finance re-engineered the global economic order in the last half-century, with the aim not of creating wealth but extracting it from the underlying economy. Under the twin gospels of “national competitiveness” and “shareholder value,” megabanks and financialized corporations have provoked a race to the bottom between states to provide the most subsidized environment for big business, encouraged a brain drain into finance, fostered instability and inequality, and turned a blind eye to the spoils of organized crime. From Ireland to Iowa, he shows the insidious effects of financialization on our politics and on communities who were promised paradise but got poverty wages instead. 
 
We need a strong financial system—but when it grows too big it becomes a monster. The Finance Curse is the explosive story of how finance got a stranglehold on society, and reveals how we might release ourselves from its grasp. 
 
Revised with new chapters 
 
“[Discusses] corrupt financiers in London and New York City, geographically obscure tax havens, the bizarre realm of wealth managers in South Dakota, a ravaged newspaper in New Jersey, and a shattered farm economy in Iowa . . . A vivid demonstration of how corruption and greed have become the main organizing principles in the finance industry.” —Kirkus Reviews

Ver livro

How to Get on in the World - A...

A. R. Calhoun

"How to Get on in the World: A Ladder to Practical Success" by A. R. Calhoun is a comprehensive guide offering practical insights for achieving success in various aspects of life. From career advancement and financial strategies to interpersonal skills and personal development, the book provides a roadmap for navigating the complexities of the modern world. Filled with actionable advice, it serves as a valuable resource for those seeking practical wisdom to enhance their lives and thrive in a competitive environment. Read in English, unabridged.

Ver livro

The Recruitment Rollercoaster -...

Joshua Rayner

Josh Rayner’s anticipated debut release – The Recruitment Rollercoaster – is for the budding entrepreneur looking to build a meaningful and lucrative recruitment business.  
The Recruitment Rollercoaster discusses the pitfalls you are likely to face when you start a business and provides invaluable advice, tricks, and tools to save your precious time and money. After reading this book, you will fall so deeply in love with your business that nothing can stand in the way of your rapid success.  
After reading this book, you will:Learn how to create the ideal life/work balanceUnderstand big picture thinking to achieve more in a shorter timeUnderstand your WHY and your fundamental reason for getting up in the morningLearn how to scale fast and reach your goals more quicklyDiscover how processes can set you free and save you valuable timeLearn how to utilise the unstoppable three-year plan 
“This book can only be described as a recipe for success and will give the reader a framework to succeed in business and more importantly in the recruitment industry.” – Sanjay Gandhi, Mentor and Entrepreneur

Ver livro

Burned - The Inside Story of the...

Sam McBride

A riveting political thriller from the journalist who covered the controversy for over two years, Burned is the inside story of the shocking scandal that brought down a government. 
 
One of the most shocking scandals in Northern Irish political history: originally a green-energy initiative, the Renewal Heat Incentive (RHI) or 'cash-for-ash' scheme saw Northern Ireland's government pay £1.60 for every £1 of fuel the public burned in their wood-pellet boilers, leading to widespread abuse and ultimately the collapse of the power-sharing administration at Stormont. Revealing the wild incompetence of the Northern Ireland civil service and the serious abuses of power by some of those at the head of the Democratic Unionist Party (DUP), which would go on to prop up the governments of Theresa May and Boris Johnson and a major factor in the Brexit negotiations, this scandal exposed not only some of Northern Ireland's most powerful figures but revealed problems that go to the very heart of how NI is governed.

Ver livro