Infinite Possibility - Creating Customer Value on the Digital Frontier

B. Joseph Pine II, Kim C. Korn

Beschreibung

Discover how to provide experiences for your customers that combine the real with the virtual.

Joseph Pine and Jim Gilmore’s classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world through their digital gadgets, companies still only scratch the surface of technology-infused experiences. So Pine and coauthor Kim Korn show you how to create new value for your customers with offerings that fuse the real and the virtual.

Think of the Xbox Kinect, which combines virtual video games with a powerful physical dimension—you play by moving your own body; new apps that, when you point your smartphone camera at a real street, overlay digital information about the scene onto the image; and virtual dashboards that track the real world, moment by moment.

Digital technology offers limitless opportunities—you really can create anything you want—but real-world experiences have a richness that virtual ones do not. So how can you use the best of both? How do you make sense of such infinite possibility? What kinds of experiences can you create? Which ones should you offer?

Pine and Korn provide a profound new tool geared to exploring and exploiting the digital frontier. They delineate eight different realms of experience encompassing various aspects of Reality and Virtuality and, using scores of examples, show how innovative companies operate within and across each realm to create extraordinary customer value.

Follow them out onto the digital frontier to discover the opportunities that abound for your business.

“This book will inspire out-of-the-box thinking for anyone looking to do it differently or better. Infinite Possibility is a must-read and a great vision for technology intersecting with our five senses to create experiences consumers will want.” —Gary Shapiro, President and CEO, Consumer Electronics Association

“Pine and Korn take you on an amazing journey from Reality to Virtuality and stop at all the best corners along the way. Infinite Possibility provides an extremely robust framework to help you grasp the concepts and gives practical guidance on how any organization can make it happen right now.” —Chris Parker, Senior Vice President and CIO, LeasePlan Corporation

Verfügbar seit: 01.08.2011.

Drucklänge: 289 Seiten.

Handel & Wirtschaft

Weitere Bücher, die Sie mögen werden

How Managers Make Things Happen

George Odiorne

How do successful managers cut through red tape, people problems, and inertia in day-to-day work to make things happen? In this dramatic, inspiring audio presentation listeners discover powerful, proven methods to identify new professional opportunities and envision new managerial goals where others see none. Learn how to organize and motivate employees to work to the fulfillment of organizational goals. Overcome employee procrastination, poor organization, and over-attention to detail as well as how to inspire under-performing workers. Delegate authority without losing control and sharpen decision-making skills with a 4-step action program for making the right moves at the right time.

Zum Buch

2030 by Mauro F Guillén - Key...

American Classics

"2030" by Mauro F. Guillén explores transformative global trends affecting society and the economy by 2030. It delves into demographic shifts, technological advancements, and environmental challenges, offering insights on navigating these changes. This book summary highlights the importance of adapting to decreasing birth rates, aging populations, and the rise of the sharing economy, Guillén presents a future where collaboration and sustainability are key.

Zum Buch

The Hopes and Dreams of Libby...

Freya Kennedy

The perfect uplifting, feel-good romance to get swept away in from TOP 50 bestselling author Freya Kennedy 
If you can dream it, you can make it come true... 
Libby Quinn is sick and tired of being sensible. 
After years of slogging her guts out for nothing at a PR company, she finds herself redundant and about to plough every last penny of her savings into refurbishing a ramshackle shop and making her dream of owning her own bookshop become a reality. She hopes opening 'Once Upon A Book' on Ivy Lane will be the perfect tribute to her beloved grandfather who instilled a love of reading and books in her from an early age. 
When her love life and friendships become even more complicated – will Libby have the courage to follow her dreams? Or has she bitten off more than she can chew? 
A gorgeous new romantic comedy about taking chances and realising your dreams, perfect for fans of Holly Martin, Christie Barlow and Mhairi McFarlane. 
What readers are saying about The Hopes and Dreams of Libby Quinn: 
'A lovely escape that leaves you feeling warm and fuzzy inside. Just what’s needed at the moment' #1 bestseller, Jane Fallon 
'Uplifting and full of hope, this story is one you can immerse yourself in for a good few hours and come out if it feeling better about the world' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'This brought a smile to my face in these difficult times, feel good read, great characters and good storyline' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'I absolutely loved it, truly one of the best books I have read' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'This is a gorgeous, uplifting, heart warming read that made a sunny Sunday afternoon all the better' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'This truly is a beautiful story and easy to give five stars. It reminded me why I love to read, why escaping into the pages of a good book is just what the mind needs every now and again, and of course with a happy ending, I finished this story with a smile and a tear' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'Funny, witty, romantic, uplifting, fabulously fun, great cast of characters and a good storyline. I really enjoyed this one' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'The perfect antidote to all the doom and gloom that's on the news at the moment' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'The story put a smile on my face & was a beautiful uplifting read' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'A fun story, and one I found hard to put down. Highly recommend this one, and look forward to reading more by this author' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'This is more than just romantic fiction it's like a trip down memory lane where you can remember your own childhood' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'Loved every minute spent with Libby Quinn' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'The plot was so good you didn't want the book to end!' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'Great lighthearted read, each chapters titled after classic books, which is a nice touch. Libby goes on a rollercoaster ride, in her personal life, whilst endeavoring to make their dream reality' ⭐️⭐️⭐️⭐️⭐️ Reader Review 
'What a gorgeous book! I really liked the story and it touched my heart in so many ways' ⭐️⭐️⭐️⭐️⭐️ Reader Review

Zum Buch

Fool Me Once - Scams Stories and...

Kelly Richmond Pope

Have you ever wondered why Bernie Madoff thought he could brazenly steal his clients' money? Or why investors were so easily duped by Elizabeth Holmes? Or how courageous people like Jeffrey Wigand are willing to become whistleblowers and put their careers on the line? 
 
 
 
Fraud is everywhere—from Nigerian "princes," embezzlers, and Ponzi schemers to corporate giants like Enron and Volkswagen. And fraud is costly. Each year, consumers, small businesses, governments, and corporations lose trillions of dollars. 
 
 
 
We've become so accustomed to hearing about fraud, we accept it as part of the world we live in today—so much so, that our abilities to identify it and speak about it are limited. 
 
 
 
No more. In Fool Me Once, renowned expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hopes of protecting ourselves and our companies. 
 
 
 
By the time you finish this book, you'll have a better understanding of—and perhaps more compassion for—perpetrators; a renewed connection to victims; and an appreciation for those who blow the whistle.

Zum Buch

21st Century Investing -...

Steven Lydenberg, William Burckart

Two experienced and visionary authors show how institutions and individuals can go beyond conventional and sustainable investing to address complex problems such as income inequality and climate change on a deep, systemic level. 
 
 
Our financial markets can no longer grapple adequately with the pressing challenges of our times-such as climate change, income inequality, diversity, and the health of our oceans. 
 
Sustainable investment helps investors to manage environmental, social, and governance considerations in their portfolios, but this piecemeal approach stops short of addressing the larger systemic challenges that underlie them, thereby running the risk of missing the forest for the trees. Concerned about climate change, sustainable investors might invest in a portfolio of solar power companies. System-level investors would invest in a portfolio of solar and wind power, batteries, energy efficient and sustainable forest products, regenerative agriculture, and similar resources from companies that provide a holistic vision of what an alternative world could be. 
 
William Burckart and Steve Lydenberg have pioneered this approach through their work at the Investment Integration Project. In this book they provide a guide for investors-both concerned individuals and financial professionals as well as investment advisors-explaining why this investment approach is critical today and how it can be put into practice.

Zum Buch

Questions and Answers on Life...

Tony Steuer

*Amazon Bestseller in Life Insurance*A user-friendly guide to making expert decisions on life insurance policiesNeed help facing the constant barrage of information from competing life insurance companies? With thirty-five years of experience in the life insurance business, Tony Steuer delivers a practical, one-of-a-kind resource for anyone involved in choosing or monitoring a life insurance policy. This guide helps make a complex financial product understandable for consumers and is an essential reference, textbook, and training manual for financial advisors. Using a simple question-and-answer format, Steuer covers the essential basics and the finer points of life insurance, including how to:Differentiate between types of policiesFind and evaluate a policy and companyHire a trusted agentUnderstand the practice of underwritingMonitor a policy’s performanceWith all the advice to help you avoid unnecessary pitfalls and unpleasant surprises, Steuer’s guide will help you make informed, confident decisions and gain the maximum benefit from your life insurance policy.

Zum Buch